Moving Your Brand Up The Food Chain™
If you’re ready to level up, then you’re ready for NewPoint.
We’re a full-service marketing agency that specializes in food and beverage for smaller, mid-sized and regional brands. At NewPoint, we develop insight-driven CPG and B2B marketing strategies for businesses along the food supply-and-service chain.
While the food and beverage landscape is tooth-and-nail, the good news is that consumers are always on the prowl for brands they can trust to deliver a quality food experience again and again. Combining consumer research and industry data with THE BIG WHY behind your brand, we’ll cook up a custom marketing recipe that gets your audience salivating, captures their loyalty and ultimately elevates your business.Find Out How
Have you ever bought an item at the grocery store only to get home and realize you bought crushed tomatoes instead of tomato sauce? How about the “sweet” version of BBQ sauce instead of “spicy”? Non-fat vs Original? It happens all the time, and it’s never a pleasant experience. However, by using the correct hierarchy […]
Help Food Distributors and Brokers Share Your Selling Story (Correctly). You’ve created a killer pitch deck and selling story. You’ve researched the retailer’s plan-o-gram (POG), the trends, and competitive homework. You’ve finally had a meeting with a retail food buyer – and it went well. That’s how the journey starts. But sooner or later on your journey to […]
Your Peak Team
At NewPoint, we love what we do. Because we’re not only a team of writers, designers, coders and business strategists, we’re also a group of foodies and 4-H alumni, beer geeks and wine lovers, farmer’s market fanatics, meal-delivery kit raters, wild mushroom foragers, former restaurant industry employees, food industry bloggers and Chef’s Table binge-watchers. Yes, we’re the odd types who take trips to the grocery store—for fun.
What’s more, we’re right next door to a world-leading agribusiness and food-science university in one of the most prolific agricultural states in the Midwest. Hence, NewPoint exists at the crux of history and the future, of strong traditions and cutting-edge innovations. All of which makes us uniquely positioned to help your CPG food brand reach its peak potential.
Want to learn more about how the NewPoint team can help your brand?Contact Us FAQ