A Marketing Agency For Food Industry Brands On a Mission to Grow

Retail & C-Store • Foodservice
• Private Label • Online

Maximize your sales channels with a B2B channel marketing program. The most successful food companies know a strategic B2B channel marketing program can increase volume sales which can help optimize production processes while lowering input costs and maximizing profits.


A “must-read” for local or regional food companies looking to get on – and stay on – the retail shelf and maximize the value of their brand.”
Edward Reidy, President Happy Apples
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Think Higher

If you’re ready to level up, then you’re ready for NewPoint.

We’re a full-service marketing agency that specializes in food and beverage brands with a mission to grow. At NewPoint, we develop insight-driven CPG and B2B marketing strategies for businesses along the food supply-and-service chain.

While the food and beverage landscape is tooth-and-nail, the good news is that consumers are always on the prowl for brands they can trust to deliver a quality food experience again and again. Combining consumer research and industry data with THE BIG WHY behind your brand, we’ll cook up a custom marketing recipe that gets your audience salivating, captures their loyalty and ultimately elevates your business.

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Your Peak Team

At NewPoint, we love what we do. Because we’re not only a team of writers, designers, coders and business strategists, we’re also a group of foodies and 4-H alumni, beer geeks and wine lovers, farmer’s market fanatics, meal-delivery kit raters, wild mushroom foragers, former restaurant industry employees, food industry bloggers and Chef’s Table binge-watchers. Yes, we’re the odd types who take trips to the grocery store—for fun.

What’s more, we’re right next door to a world-leading agribusiness and food-science university in one of the most prolific agricultural states in the Midwest. Hence, NewPoint exists at the crux of history and the future, of strong traditions and cutting-edge innovations. All of which makes us uniquely positioned to help your CPG food brand reach its peak potential.

Want to learn more about how the NewPoint team can help your brand?

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