A Marketing Agency For Food Industry Brands On a Mission to Grow
If you’re ready to level up, then you’re ready for NewPoint.
We’re a full-service marketing agency that specializes in food and beverage brands with a mission to grow. At NewPoint, we develop insight-driven CPG and B2B marketing strategies for businesses along the food supply-and-service chain.
While the food and beverage landscape is tooth-and-nail, the good news is that consumers are always on the prowl for brands they can trust to deliver a quality food experience again and again. Combining consumer research and industry data with THE BIG WHY behind your brand, we’ll cook up a custom marketing recipe that gets your audience salivating, captures their loyalty and ultimately elevates your business.Find Out How
Good Food Expo Get On the Shelf Panel: What Are Food Buyers Looking For? That was the first question at the “Get On The Shelf” panel at the Good Food Expo held mid-March 2019 at the University of Illinois Chicago west loop campus. I was invited to act as the moderator for this panel which […]
Stay Relevant: Just Because They Used to Love You, Doesn’t Mean They Always Will Branding works. Seriously. You should listen to me. I don’t even drink vodka, but these ads have captivated my heart in a way that only fuzzy kittens, Oreo’s, Manolo Blahnik’s and MoroccanOil can – and I actually use those products! Branding […]
Your Peak Team
At NewPoint, we love what we do. Because we’re not only a team of writers, designers, coders and business strategists, we’re also a group of foodies and 4-H alumni, beer geeks and wine lovers, farmer’s market fanatics, meal-delivery kit raters, wild mushroom foragers, former restaurant industry employees, food industry bloggers and Chef’s Table binge-watchers. Yes, we’re the odd types who take trips to the grocery store—for fun.
What’s more, we’re right next door to a world-leading agribusiness and food-science university in one of the most prolific agricultural states in the Midwest. Hence, NewPoint exists at the crux of history and the future, of strong traditions and cutting-edge innovations. All of which makes us uniquely positioned to help your CPG food brand reach its peak potential.
Want to learn more about how the NewPoint team can help your brand?