A Marketing Agency for Food Industry Brands
Strategy, Branding & Creative To Cultivate Growth
We are a full-service marketing agency specializing in growing food industry brands.
If you’re ready to level up, then you’re ready for NewPoint.
We’re a full-service marketing agency that specializes in food and beverage for smaller, mid-sized and regional brands. At NewPoint, we develop insight-driven CPG and B2B marketing strategies for businesses along the food supply-and-service chain.
While the food and beverage landscape is tooth-and-nail, the good news is that consumers are always on the prowl for brands they can trust to deliver a quality food experience again and again. Combining consumer research and industry data with THE BIG WHY behind your brand, we’ll cook up a custom marketing recipe that gets your audience salivating, captures their loyalty and ultimately elevates your business.Find Out How
Your Questions Answered: Q&A 1st Round – Vetting a Co-Packer 101 Many Emerging food brands we talked to since our first conference have been out-growing their commercial kitchens and are trying to decide between expanding their operations or moving to a contract manufacturer or co-packer. Both routes come with risk. While financing operational growth by building out […]
Your Questions Answered: Q4 Measuring Social Media ROI Hi Again! Quick recap…When it comes to Social Media Marketing – Emerging Food Brands have some questions. And they brought them to the NewPoint Emerging Food Brands Conference. Remind me again how we got here? The content of this Measuring Social Media ROI (return on investment) portion […]
Your Peak Team
At NewPoint, we love what we do. Because we’re not only a team of writers, designers, coders and business strategists, we’re also a group of foodies and 4-H alumni, beer geeks and wine lovers, farmer’s market fanatics, meal-delivery kit raters, wild mushroom foragers, former restaurant industry employees, food industry bloggers and Chef’s Table binge-watchers. Yes, we’re the odd types who take trips to the grocery store—for fun.
What’s more, we’re right next door to a world-leading agribusiness and food-science university in one of the most prolific agricultural states in the Midwest. Hence, NewPoint exists at the crux of history and the future, of strong traditions and cutting-edge innovations. All of which makes us uniquely positioned to help your CPG food brand reach its peak potential.
Want to learn more about how the NewPoint team can help your brand?Contact Us FAQ