Moving Your Brand Up The Food Chain™
If you’re ready to level up, then you’re ready for NewPoint.
We’re a full-service marketing agency that specializes in food and beverage for smaller, mid-sized and regional brands. At NewPoint, we develop insight-driven CPG and B2B marketing strategies for businesses along the food supply-and-service chain.
While the food and beverage landscape is tooth-and-nail, the good news is that consumers are always on the prowl for brands they can trust to deliver a quality food experience again and again. Combining consumer research and industry data with THE BIG WHY behind your brand, we’ll cook up a custom marketing recipe that gets your audience salivating, captures their loyalty and ultimately elevates your business.Find Out How
64th Summer Fancy Foods Show shines a spotlight on specialty foods and emerging CPG brands. The 2018 Summer Fancy Foods Show in NYC does not disappoint. Overwhelm? With over 2,600 exhibitors covering 320,000+ square feet of exhibit space? Maybe a little. But there is a lot to be excited about walking the show. The depth and […]
Don’t Make a Mountain Out of This Extremely Important Molehill— You have an exciting food concept you’re preparing to launch into the market and, after months of effort, you still have no idea what to call it. How can creating a new food brand name be so difficult? Chances are, your creative energy is misplaced. […]
Your Peak Team
At NewPoint, we love what we do. Because we’re not only a team of writers, designers, coders and business strategists, we’re also a group of foodies and 4-H alumni, beer geeks and wine lovers, farmer’s market fanatics, meal-delivery kit raters, wild mushroom foragers, former restaurant industry employees, food industry bloggers and Chef’s Table binge-watchers. Yes, we’re the odd types who take trips to the grocery store—for fun.
What’s more, we’re right next door to a world-leading agribusiness and food-science university in one of the most prolific agricultural states in the Midwest. Hence, NewPoint exists at the crux of history and the future, of strong traditions and cutting-edge innovations. All of which makes us uniquely positioned to help your CPG food brand reach its peak potential.
Want to learn more about how the NewPoint team can help your brand?Contact Us FAQ