Your Retail Selling Story Anyone who has experienced success selling to multiple retail customers has cracked the code. They have perfected their unique retail selling story. Each may have developed their own wildly divergent strategies and tactics depending on category, product lines, selling style or historic sales cycles. One common thread: success in getting their […]
Brand Champions are Made, Not Born. An emerging brand dream. You’ve won the battle to get your product on the shelf. Retail reorders are coming in, and things seem to be going the right way. You’ve set up geo-fencing on your brand’s social media to drive consumers to retail stores and, of course, to talk […]
Emerging Brands Focus of Food Conference: Get on the Shelf & Stay on the Shelf! I am proud to announce that registration is open for the 2nd Annual Emerging Food Brands Conference! When: October 2nd, 7:30 am to 5 pm Where: Purdue University Memorial Union and the Stewart Center Who should attend: Emerging food CPG (consumer […]
64th Summer Fancy Foods Show shines a spotlight on specialty foods and emerging CPG brands. The 2018 Summer Fancy Foods Show in NYC does not disappoint. Overwhelm? With over 2,600 exhibitors covering 320,000+ square feet of exhibit space? Maybe a little. But there is a lot to be excited about walking the show. The depth and […]
