Good Food Expo – Get On the Shelf: Whole Foods, KeHE & full panel discuss Relaunch a Food Brand stories. I was fortunate to be asked to moderate the “Get On The Shelf” panel at the Good Food Expo held mid-March 2019 at the University of Illinois Chicago west loop campus. The panel was made […]
Month: May 2019
A Checklist for Spying on Your Competitors’ Social Media So, you want to use social media to promote your food brand but you’re not sure where to start? A smart starting place is “social recon”: scouting out what your competitors are already up to on social media. This is a strategic first step because surveying […]
Considering a Brand’s Food Packaging Wow Factor Getting food in the mail is becoming an everyday thing – which means the package it comes in is fair game! Do you have something special to share? The NewPoint team is ready to unbox it and give you our feedback!
Looking for Simple Ways a Business can Refresh Your Brand? As a member of the Forbes Agency Council, I am invited to participate in expert panels. It’s a great exercise that provides different viewpoints on the same topic. This panel provides 15 tips for refreshing your business’ brand across platforms. Here’s my take: Focus On […]
Use social media to connect with your audience, not sell to them. People trust people—not brands. People connect to humans, not things. Stop seeing social media as a platform to sell your item or service, and instead as a way to connect with your audience, show them the humans behind the brand. More and […]
Good Food Expo Get On the Shelf Panel: What Gets You Excited About a New Product? I was fortunate to be asked to moderate the “Get On The Shelf” panel at the Good Food Expo held mid-March 2019 at the University of Illinois Chicago west loop campus. The panel was made up of several food […]