As a food manufacturer, it can be challenging to stand out in a crowded market.
With so many B2B businesses vying for attention, it’s essential to have a solid marketing strategy in place. This strategy will lay the groundwork for the kind of business partnerships that result in long-term profitability. One of the best ways to stand out is with content marketing that, above all else, provides serious value to your target customers.
This is where a B2B content marketing agency can help.
At NewPoint, we’ve ridden sidecar with a wide range of food manufacturers as we help them break into new sales channels or expand sales with foodservice, private label, food processors or by developing their own branded products. Integral to that sales-growth success is typically a brand-defined, customer-focused B2B content marketing strategy that ties everything together to become more than a sum of its parts.
What is B2B Content Marketing?
Below we’ll explore how food manufacturers benefit from hiring a B2B content marketing agency.
But, first, let’s define what we mean by B2B content marketing.
B2B, or business-to-business, marketing promotes products or services to other businesses rather than individual consumers.
Content marketing is a strategic approach to marketing that involves creating and distributing valuable, relevant, and consistent content. Done right, this content attracts and retains a clearly defined audience and ultimately drives profitable customer action.
Some marketing agencies, like NewPoint, specialize in combining the two. As a seasoned B2B content marketing agency, we help businesses create and execute effective content marketing strategies that reach their target audience. This type of content has become so critical in recent years that 71% of B2B marketers say it’s grown more important to their organization compared to just one year prior.
Really good B2B content marketing best begins with a thorough knowledge of your target customer. What are the hyper-specific problems they face in the marketplace? And how does my product or service solve those issues?
The answers to those questions will form the basis for the “content” of your content marketing. Because you’re creating practical, solutions-focused materials, your customers’ search for business solutions will often lead them directly to you. Examples of content marketing may include newsletters, podcasts, social posts and videos.
B2B Content Marketing Agency Ideas
Now let’s dive into more specifics on why food manufacturers should consider working with a B2B content marketing agency.
One of the main reasons to hire a B2B content marketing agency is to help develop a comprehensive marketing strategy. The diverse marketing demands of a larger food operation can often lead to a fragmented marketing approach. Ad hoc, many marketers create materials as requests from different departments or personnel come in. Without an overarching strategy guiding them, their company’s identity in the marketplace is liable to become fragmented, too. And their brand will suffer for it.
We’ve seen it many times before. Without an overarching strategy, your marketing pieces won’t add up to a formidable brand identity. Your content will be more like pieces of shattered glass when they should be creating a crystal-clear image of who your company is and what they offer.
An agency can help food manufacturers define their target audience, identify their unique selling points and create a messaging platform that resonates with their customers. With a strategic approach, food manufacturers can build a strong brand that stands out in a crowded market.
Moreover, a B2B content marketing agency can also help food manufacturers stay on top of industry trends and shifts in consumer behavior. With access to the latest data and research, an agency can help food manufacturers adjust their marketing strategy as needed to stay competitive.
2. Branded Content
Another critical component of B2B content marketing is creating branded content that engages and educates customers. A B2B content marketing agency can help food manufacturers create a range of content, including blog posts, whitepapers, case studies, and videos. By creating high-quality, informative content, food manufacturers can position themselves as thought leaders in their industry and build trust with their customers.
Branded content can also help food manufacturers drive traffic to their website and improve their search engine rankings. By creating content that includes relevant keywords and topics, a B2B content marketing agency can help food manufacturers improve their SEO and attract more organic traffic to their website.
Speaking of SEO, it’s essential for food manufacturers to have a strong online presence if they want to succeed in today’s digital landscape. A B2B content marketing agency can help food manufacturers optimize their website and content for search engines. This includes conducting keyword research, creating meta tags and descriptions and optimizing content for specific keywords.
This will boost your SEO. By improving your SEO, a B2B marketing agency can increase your company’s visibility in search engine results and attract more organic traffic to your website. This can lead to more leads and sales for the business.
4. Integrated Marketing
Finally, a B2B content marketing agency can help food manufacturers create an integrated marketing strategy. An integrated marketing strategy will include a range of channels and tactics. This can include social media marketing, email marketing, paid advertising, and more. With a cohesive marketing strategy that includes multiple touchpoints, food manufacturers can create a more significant impact and build stronger relationships with their customers.
An integrated marketing strategy can also help food manufacturers track and measure the effectiveness of their marketing efforts. By using analytics and data tracking tools, an agency can help food manufacturers understand which channels and tactics are driving the most results and adjust their strategy accordingly.
To succeed in all four of these areas, a B2B content marketing agency can be an excellent investment for food manufacturers looking to grow their business. At the same time, it can be a challenge to get that eye-in-the-sky view necessary for a coherent, synergistic content marketing. An experienced outside perspective can be invaluable.
Contact NewPoint Marketing today! We’ll help you see your business with fresh eyes for a more impactful B2B content marketing that builds your brand, resonates with customers and drives more sales.