Win the Sale with CPG Private Label Food Packaging It’s no secret that retail grocery private label brand’s sales are skyrocketing. Sure, that can mean competition from the very store shelf you hope to sell your food brand. Or it could mean an opportunity for the growth-minded food company looking for sales in multiple channels. […]
Dysfunctional Sales and Marketing Communication? A tired cliché The year was 2001. As a naîve marketing team intern with a local radio station, I was eagerly sitting in on my first ever monthly sales and marketing meeting. At the table sat a mix of veteran salespeople and then the programming/marketing team. As the meeting progressed, […]
Will Your Food Brand Need an Investor Pitch Deck? Investor pitch decks draw from many of the same concepts we advise you to include in your food buyer pitch decks. The main difference is that instead of getting on the food retail shelf, you are asking for funding—or a cash infusion. One thing investors have […]
See the Shelf: Top Retail Planogram Sales Tools A retail planogram (POG) exists to maximize sales. Retail food buyers are graded on how much sales volume is generated by the mix of products they set in the POG. If you own a food brand and want in that retail planogram, you better come prepared to sell. Typically […]
Top Retail Planogram Sales Tools to Get on the Shelf A retail planogram is a vital tool for visual merchandising. Per the Oxford English Dictionary, they are a diagram or model that indicates the placement of retail products on shelves to maximize sales.”[1] The planogram’s effectiveness is measured by the sales volume generated from the […]
Here’s the Hard Truth Regarding Food Sales Presentations Want to get into the retail chains? Do you have a compelling food sales presentation? Do you assume so, but you’re not getting contracts? You might be doing these 4 common pitfalls in your food sales presentation. They may seem shockingly obvious, but nonetheless, they happen too […]
Food Brand Recipe Ideas Start with the SPUD! You are now hunkering down’ at home with your family, your fridge, and your food. You are relishing in your massive victory—you just scored that last bag of taters on the shelf… now what? These and other staple items are considered the main ingredient for most meals […]
Retail Food Brand Story: A Babe Among Giants – the story of Shazi Visram’s Happy Family Organics As an entrepreneur working with food brands all along their growth cycle, How I Built is a “must hear” podcast. I love to hear the backstories of famous brands from the viewpoint of the founder. Shazi Visram’s story […]
In a time of online shopping and trendy foods, grocery stores need to be able to adapt. Now that shopping can be made convenient in so many different ways, what can grocery stores do to keep up with the times? In the past few years, there has been an effective solution: small-format grocery stores. So, […]
Find A Great Food Co-Packer Fit So I get emails like this every few weeks. Start-up food companies trying “start-up” the learning process behind about finding an excellent food co-packing manufacturer fit to land on my Vetting A Co-Packer Q&A series from our Nov ’18 Emerging Brands Conference. Imagine their disappointment when they find out […]
