You could build your food brand the hard way. Invest a lot of blood, sweat and tears (aka brand development, market testing and advertising spend) into becoming a household name. It may work, and you may reap the ROI that comes with being #1 in your category. Or you could go the anonymous route. Manufacture […]
As consumers become more environmentally conscious, the demand for eco-friendly products continues to grow. Food manufacturers are no exception to this trend, and you’ll need to adapt to meet your customers’ expectations. Eco-friendly packaging is a crucial aspect of sustainable food manufacturing, and hiring a seasoned agency like NewPoint to guide you through this process […]
Looking for the Tips to Acheive the Best Creative Food Packaging Design? It’s simply not enough to have a delicious, palatable food or beverage product for your customers. You also have to package it and market it in a way that appeals to them. No matter how delectable your creations are, they won’t sell […]
Why a Brand Positioning Strategy? Every food product line needs a brand positioning strategy—a set of identity standards that define your business and make it more easily visible and understandable to your customers. But a brand isn’t something you build or establish wantonly; it’s something that requires objective data, strategic direction, and creativity to establish […]
Your Brand Core Values Increasingly, consumers are consciously making purchasing decisions based on brand core values, or the ethics of the products and brands available to them. So it’s not just about the taste of your food or the style of your brand; it’s also about the practices your company follows, the messages it communicates, and […]
Food and Beverage Branding Agency adds Value to Your Brand Branding is one of the most powerful tools in your arsenal for building your company’s reputation, improving the visibility and sales of your food and beverage products, and bolstering your chances of long-term success. With the help of a food and beverage branding agency, you […]
The best food brands leverage these 5 food brand purpose examples Why look at brand purpose examples? For a food brand to be successful, it must offer delicious food. If the product is good and the price is fair, people will reliably buy it. Right? There’s undoubtedly some truth to this still. Of course, it would be […]
Busch Light + John Deere: A Partnership made in co-branding heaven? In the middle of 2021, Busch Light announced that it would partner with John Deere, an iconic tractor company, to release limited-edition cans titled “For the Farmers” across the country. These cans feature the traditional Busch Light logo, the signature green-and-yellow color scheme of […]
,The third and final round of the 2020 food packaging rebrand review is here! Opinions courtesy of your NewPoint Marketing Team, and photos curated by Newhope. If you haven’t already, you might be interested in reading part 1 and part 2 As a quick reminder, I formulated my opinion, and sent the article on to art […]
Round 2 of 3 of the 2020 food packaging rebrand review, opinions courtesy of your NewPoint Marketing Team, and Newhope photos are curated. If you haven’t already, you might be interested in reading part 1. As a quick reminder, I formulated my opinion and sent the article to our art director, Kristy, to get her […]
