Covid-19 Food Advertisements How many Covid-19 food advertisements have you heard that say “we are here for you” or “you can count on (insert brand name) during these difficult times”? After 2020, the vast majority of the world was ready for a new year, including (hopefully) marketers. And more specifically, food marketers. It seemed as […]
How Virtual Event Sponsorships Benefit Your Food Brand Virtual events are nothing new, but they have become necessary during this year of a global pandemic and in-person event limitations. But just because your food brand knows how to perform and understands the benefits of sponsoring live events, doesn’t mean you should not invest in virtual […]
How to Continue to Meet Sustainable Food Packaging Demands During, and After, the Coronavirus Pandemic The COVID-19 pandemic has affected everyone and every industry, not none so much as the food industry. Prior to the pandemic, consumer demand was evident for all industries to move toward renewable packaging and reducing food waste. This trend is […]
When the pandemic hit the United States back in March, consumers immediately shifted how they regularly shopped for food and beverage items. With such a dramatic shift in behaviors, food brands should pay particularly close attention to these actions and act accordingly. Check out 4 ways COVID-19 has impacted the food industry. 1. Consumers are […]
The Fight Against Covid-19 Spread Had to Start in the Food Industry I am a member of the Forbes Agency Council. One of the perks is that I am invited to “pitch” article ideas if they are relevant and can add to a more substantial marketing conversation. To that end, I’m sharing an article I […]
