Your Food Brand Messaging: How A Marketing Survey Can Help If there’s one thing the food and beverage industry knows, understanding your audience is essential. There’s one tool that can unlock the secrets to your audience’s heart. It’s no wonder how a marketing survey—a tool that might seem traditional but packs a punch when used…
Elevating Food and Beverage Brands: The Role of a Full-Service Marketing Agency The power of an efficient full-service marketing agency cannot be emphasized enough in today’s fast-paced and competitive food and beverage sector. Good marketing is essential to remaining competitive in this industry, where trends change quickly, and customer preferences shift with each passing season….
The Importance of Engaging a Food Marketing Consultant: When and Why to Call Experts like NewPoint Marketing A marketing consultant should know that effective marketing strategies are crucial for success in the highly competitive food industry. Whether you’re a start-up or an established brand, enlisting the services of a food marketing consultant can provide valuable…
Marketing Strategies in the Food and Bev Industry Businesses in the food and bev industry need to develop effective marketing strategies to differentiate themselves in the industry due to the high level of competition and the quick change that occurs in the industry. Many different marketing approaches are implemented in the food and bev industry,…
NewPoint Knows: Who’s Who of Food and Beverage in America NewPoint Marketing is in a position to keep ahead of the competition and provide outstanding service to its clients due to the team’s knowledge of industry periodicals such as “Who’s Who in Food and Beverage in America” by the James Beard Foundation, a nonprofit organization whose…
As a food brand marketing or sales director, it often feels as if your job can be summed up in three words: “Growth, growth, growth.” That’s a seemingly straightforward objective. But, as you know, behind it lies a migraine-inducing amount of complexity. Growth can come from a myriad of strategies: marketing refinements, brand premiumization, increased…
Food and Beverage Consultant as an Agency Some decisions are easy. Hiring a food and beverage consultant is most likely not one of them. Deciding for your business can be intense, complicated, and stressful. Your decisions don’t just impact you; they affect your entire team and, sometimes, the whole business. On top of that, your choices…
Do You Have a Long-Term Brand Vision? How does marketing fit in your big-picture brand vision? Unfortunately, many food brands only see marketing as an expense – and a big one. But if you want to control your costs effectively while maximizing your results, it’s important to see marketing as an investment. Once you make this…
Where are Consumers on Sustainable Food Brands? It’s hard to miss this sustainability trend that has taken over both business practices and consumer decision-making. We live in an information age, and that information draws us to action. With more people familiar with environmental threats, economic inequality, social injustice, and other issues, it’s only natural that…
Top six food brands we need to watch Building a food brand isn’t easy, but it’s much easier when you have powerful examples to draw from. So whether you’re trying to brainstorm a new name or tagline for an emerging startup or hoping to develop a compelling new advertising campaign for your existing company, it’s…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.