Emerging Food Brands Win the Day! It has been an incredibly busy two weeks since our Emerging Food Brands Conference. Thank you to all the food companies, the experts, Indiana State Department of Agriculture‘s Indiana Grown program and both our Purdue University partners: Purdue Food Sciences and the Purdue Foundry for supporting this event. Special […]
When most manufacturers imagine it’s time to call in some innovative food marketing ideas as a starter fuel for sales, they’re probably on the cusp of launching a new product. But what about when it comes to existing products? Longstanding or even, perhaps, steadfast category leaders? Can an innovative marketing twist alone, without some crazy […]
If there’s one drum you’ll hear us beat consistently at NewPoint, it’s the reality that your product alone won’t close the deal on your food sales presentations into the retail chains. Buyers need and expect much more from their suppliers than just another SKU. As challenging as this reality might be, when you understand and […]
And no, it doesn’t involve securing a public endorsement from Martha Stewart. (Though that definitely wouldn’t hurt.) It’s actually much simpler than that. It’s surprisingly old-fashioned. It’s… …feeding people. That’s right. In-store demos are the best support for a product launch. At NewPoint we talk to buyers often. We interview and survey them because we want […]
Get on the shelf and stay on the shelf. You’ve crafted a product that your friends and family love. They give you endless praise saying you should get retail shelf space. But before you can go into a store, are you aware of the competitive landscape? Do you know who the ideal consumer is for […]
On Monday, November 6th, 2017 at Purdue University, my firm hosted: 80+ Emerging Brand Indiana Food Companies. 200+ Indiana Food Entrepreneurs. 9 Food Retail Buying Groups. 8 Independent and Chain Restaurants / Caterers. Word has it that close to a dozen products got picked up by retailers and distributors. Commerce in action! We realize there […]
The food entrepreneur is hungry for more than their delicious products—they want to grow… …and they want to grow NOW. Registration for the NewPoint food entrepreneur conference, the Emerging Indiana Food Brands Forum Fall 2017, has exceeded our expectations hitting over 75% capacity just one week after opening full registration with about 5 weeks to […]
Pre-registration for this food conference ended last week and we are at 50% capacity for sample tables and 70% full for classes. We have a very large room for the lunch-time buyer’s roundtable panel so I don’t see that selling out—but I would love to be surprised! Here is our homepage link to learn more about the […]
