Walked into a Walmart on July 3rd and was greeted by this fine example that provides indisputable proof that our great country is the consumer food marketing epicenter. I love this country. Happy 4th of July!
Food Package Design
Considering a Brand’s Food Packaging Wow Factor Getting food in the mail is becoming an everyday thing – which means the package it comes in is fair game! Do you have something special to share? The NewPoint team is ready to unbox it and give you our feedback!
Considering a Brand’s Food Packaging Wow Factor Getting food in the mail is becoming an everyday thing – which means the package it comes in is fair game! Thanks to Uncle Dougie for reaching out. He wanted to share his new “disruptive” product line. Is it disruptive? You be the judge! Do you have something […]
Trends may come and go, but, in the world of food packaging design, some trends have longevity. Things such as minimalism, bold colors and sustainability will likely stand the test of time. Your packaging is a marketing and communication tool for your brand and your business. Make sure it is working as hard as it […]
Congratulations! You did it. You got your foot in the door and now you have a coveted one-on-one meeting with a retail buyer. Often a retail buyer works within a specific product category, such as “protein” or “dry goods” or “frozen.” This person’s main job is saying yes or no to what’s being sold on […]
Food entrepreneur marketing workshop One of the more fulfilling and meaningful things I get to do is act as a mentor for FamilyFarmed‘s Good Food Accelerator. I’ll let their website describe the organization: The Good Food Accelerator (GFA) gets emerging Good Food CPG (consumer packaged goods) brands ready for prime time, giving them the skills to […]
“Rufus Teague made a sauce product…” and the people rejoiced. Rufus Teague changed said sauce, and the people repined. Well, at least my husband did. Let me explain. My husband is a self-proclaimed BBQ connoisseur. And when he finds one that he loves, that’s it. That is the sauce. When he stumbled upon the magic […]
When most manufacturers imagine it’s time to call in some innovative food marketing ideas as a starter fuel for sales, they’re probably on the cusp of launching a new product. But what about when it comes to existing products? Longstanding or even, perhaps, steadfast category leaders? Can an innovative marketing twist alone, without some crazy […]
Warning: You Might Wanna Tell Your Fan Base Why— Just ask the folks at Oberweis Dairy in North Aurora, Illinois, where they’ve seen retail sales drop significantly after introducing a packaging change with the very best intentions. Let’s start with a quick backgrounder. Oberweis could be a poster child for how an emerging food brand […]
Does your retail food packaging pass the 5-Year-old test? Kids are built to soak up information like a sponge. According to a Wright Institute child psychology Dr. Allen Kanner in a Nickelodeon study, American kids are exposed to: 100 brand logos recognized buy the age of 3 400 brands by the age of 10 The stickier the […]