Choosing renewable food packaging will not only benefit your company but society too There are many reasons why your food brand should switch to renewable food packaging. One reason is that society is becoming more aware of product packaging and its effect on the environment. As a result, demand has increased for renewable food packaging […]
Food Package Design
With such a wide ray of options, it can sometimes be hard to figure out which food packaging material is best for your food product Listed below are some of the top eco-friendly food packaging materials you can choose to use! Metal Companies have been using the material metal for packaging since the 1990s. The […]
Food packaging design missteps could cost you! Whether you are a new product, an up-and-coming product, or have been on the shelves for years—you may be making some monumental mistakes with your food packaging design that could cost you in the end. New Products: Are you struggling with where to start with your food packaging […]
Walked into a Walmart on July 3rd and was greeted by this fine example that provides indisputable proof that our great country is the consumer food marketing epicenter. I love this country. Happy 4th of July!
Considering a Brand’s Food Packaging Wow Factor Getting food in the mail is becoming an everyday thing – which means the package it comes in is fair game! Do you have something special to share? The NewPoint team is ready to unbox it and give you our feedback!
Considering a Brand’s Food Packaging Wow Factor Getting food in the mail is becoming an everyday thing – which means the package it comes in is fair game! Thanks to Uncle Dougie for reaching out. He wanted to share his new “disruptive” product line. Is it disruptive? You be the judge! Do you have something […]
Trends may come and go, but, in the world of food packaging design, some trends have longevity. Things such as minimalism, bold colors and sustainability will likely stand the test of time. Your packaging is a marketing and communication tool for your brand and your business. Make sure it is working as hard as it […]
Congratulations! You did it. You got your foot in the door and now you have a coveted one-on-one meeting with a retail buyer. Often a retail buyer works within a specific product category, such as “protein” or “dry goods” or “frozen.” This person’s main job is saying yes or no to what’s being sold on […]
Food entrepreneur marketing workshop One of the more fulfilling and meaningful things I get to do is act as a mentor for FamilyFarmed‘s Good Food Accelerator. I’ll let their website describe the organization: The Good Food Accelerator (GFA) gets emerging Good Food CPG (consumer packaged goods) brands ready for prime time, giving them the skills to […]
“Rufus Teague made a sauce product…” and the people rejoiced. Rufus Teague changed said sauce, and the people repined. Well, at least my husband did. Let me explain. My husband is a self-proclaimed BBQ connoisseur. And when he finds one that he loves, that’s it. That is the sauce. When he stumbled upon the magic […]