Now more than ever, consumers are interacting with brands on social media. Whether it’s to research a product before buying, contact customer service, or interact with a promotion, there’s no doubt it is a favorite means of communication among consumers. That’s why, as a CPG brand on social media, you must actively upkeep, interact with, […]
So, you’ve built a good base of loyalty club followers. Now what? Just by having a loyalty club, you’re increasing revenue by retaining current customers, but how can you take that a step further and make it work even harder for you? You can conduct a survey for your food brand’s loyalty club. Think of […]
Let’s back up—WHY build a loyalty club for your food brand? Here are a few quick reasons: Loyalty clubs help to keep customers engaged with your brand, which in turn keeps your brand top-of-mind in that buying category. Customers who subscribe to your loyalty club may interact and/or share referrals on social media, or recommend […]
The 4th step in planning an outline for your CPG brand’s social media calendar for the whole year is to fill in any gaps. Remember that the goal is to have everything already thought out so you’ll just need to create your content when you have more details. After you’ve outlined all relevant holidays, events, […]
The 3rd step in planning an outline for your CPG brand’s social media calendar for the entire year focuses on promos, coupons and giveaways. Remember that the goal is to have everything already thought out so you’ll just need to create your content when you have more details. After you’ve outlined all relevant holidays and […]
The 2nd step in planning your CPG brand’s social media calendar outline for the whole year focuses on events. Remember that the goal is to have everything already thought out so you’ll just need to create your content when you have more details. After you’ve outlined all relevant holidays with thoughts on how to incorporate […]
Planning your CPG brand’s social media calendar for a whole year can seem like a daunting task, but we’re going to break it down for you in a quick and painless 4-part series. Get your calendar out and takes notes! The key here is to remember that the goal is to plan an outline for […]
There is a perfect social media platform for every food brand marketing plan, but the hard part is finding that perfect match. There are many different social media platforms food brands could choose to use when marketing their business. Though if chosen poorly, your social media marketing plan could fail. For this reason, it is […]
To survive in today’s society, a food marketing business needs to have a presence on social media platforms. In today’s society, almost every food marketing business is present on social media platforms. If a food marketing business wants to be seen, they need to stay relevant and visible. There is so much happening in the […]
Marketing Pros Offer 15 Strategies To Effectively Combine SEO And Social Media Campaigns Once again, I have been invited to an expert marketing panel as a member of the Forbes Agency Council. These panels are a great platform to see different viewpoints and opinions on the same topic from a distinguished expert panel. On this […]
