Channel Marketing In the Food Industry

Channel Marketing In the Food Industry to Grow Your Brand

Develop sales and marketing strategies across all food distribution channels to maximize growth across channels to build a balanced sales portfolio and increase profits across all distribution channels and company equity.

  • Retail
  • C-Store
  • Foodservice
  • Private Label
  • Institutional & Bulk
  • Including attract new distributors
  • Online Amazon / Direct

Sales Driven Approach to Food Marketing

NewPoint works closely with client sales teams to arm them with channel-specific marketing programs as sales tools:

  • Sales meetings
  • Sales tools, collateral & presentations
  • Trade show and event marketing materials
  • Channel marketing programs
  • Digital & email marketing programs
  • Incentive programs in foodservice (restaurant, QSR chains, university), distributors & buying groups
  • Marketing programs and support for retail distributors, brokers & reps

Tactics to Introduce Your Brand to New Food Distribution Channels

Illustration of how an annualized B2B private label and foodservice channel may look

Are you a growth-minded food brand looking to explore growing your channel marketing in the food industry? Please reach out to the NewPoint team — interested in food marketing topics? Please visit our “Intel” page or check out my book: Moving Your Brand Up the Food Chain.