Channel Marketing In the Food Industry

Channel Marketing In the Food Industry to Grow Your Brand

Develop sales and marketing strategies across all food distribution channels to maximize growth across channels to build a balanced sales portfolio and increase profits across all distribution channels and company equity.

Retail
C-Store
Foodservice
Private Label
Institutional & Bulk
Including attract new distributors
Online Amazon / Direct

Sales Driven Approach to Food Marketing

NewPoint works closely with client sales teams to arm them with channel-specific marketing programs as sales tools:

Sales meetings
Sales tools, collateral & presentations
Trade show and event marketing materials
Channel marketing programs
Digital & email marketing programs
Incentive programs in foodservice (restaurant, QSR chains, university), distributors & buying groups
Marketing programs and support for retail distributors, brokers & reps

Tactics to Introduce Your Brand to New Food Distribution Channels

Illustration of how an annualized B2B private label and foodservice channel may look

Are you a growth-minded food brand looking to explore growing your channel marketing in the food industry? Please reach out to the NewPoint team — interested in food marketing topics? Please visit our “Intel” page or check out my book: Moving Your Brand Up the Food Chain.