Distribution Channels In the Food Industry
Distribution Channels for Food Products: Channel Marketing
Develop sales and marketing strategies across all food distribution channels to maximize growth across channels, build a balanced sales portfolio, and increase profits across all distribution channels for food products.
Distribution Channels for Food Products Include:
- Retail
- C-Store
- Foodservice
- Private Label
- Institutional & Bulk
- Online Amazon / Direct
Sales Driven Approach to Food Marketing
NewPoint works closely with client sales teams to arm them with channel-specific marketing programs as sales tools:
- Sales meetings
- Sales tools, collateral & presentations
- Trade show and event marketing materials
- Channel marketing programs
- Digital & email marketing programs
- Incentive programs in foodservice (restaurant, QSR chains, university), distributors & buying groups
- Marketing programs and support for retail distributors, brokers & reps
Tactics to Find New Distribution Channels for Food Products


Are you a growth-minded food brand looking to explore growing your channel marketing in the food industry? Please reach out to the NewPoint team — interested in food marketing topics? Please visit our “Intel” page or check out my book: Moving Your Brand Up the Food Chain.