Distribution Channels In the Food Industry

Distribution Channels for Food Products: Channel Marketing

infograph with distribution channels for food products

Develop sales and marketing strategies across all food distribution channels to maximize growth across channels, build a balanced sales portfolio, and increase profits across all distribution channels for food products.

Distribution Channels for Food Products Include:

  • Retail
  • C-Store
  • Foodservice
  • Private Label
  • Institutional & Bulk
  • Online Amazon / Direct

Sales Driven Approach to Food Marketing

NewPoint works closely with client sales teams to arm them with channel-specific marketing programs as sales tools:

  • Sales meetings
  • Sales tools, collateral & presentations
  • Trade show and event marketing materials
  • Channel marketing programs
  • Digital & email marketing programs
  • Incentive programs in foodservice (restaurant, QSR chains, university), distributors & buying groups
  • Marketing programs and support for retail distributors, brokers & reps

Tactics to Find New Distribution Channels for Food Products

tactics to find new distribution channels for food products
Illustration of how an annualized B2B private label and foodservice channel may look

Are you a growth-minded food brand looking to explore growing your channel marketing in the food industry? Please reach out to the NewPoint team — interested in food marketing topics? Please visit our “Intel” page or check out my book: Moving Your Brand Up the Food Chain.