Nemco® Food Equipment
The king of food-prep equipment turned to NewPoint to design an impressive expo presence for the 2019 NRA Show.
The National Restaurant Association’s annual tradeshow is a who’s who of the foodservice industry. It’s also the most important marketing event of the year for longtime NewPoint client, Nemco, a manufacturer of innovative food-prep equipment, as a chance to make big impressions and secure big contracts.
Before the show even started, NewPoint created promo emails for Nemco’s prospects to tease the perks of dropping by to say “hi” at the show.
With thousands of vendors participating, a standout tradeshow presence is a must to capitalize on the investment of being there. More than just a company booth, we orchestrated a brand experience, with dedicated spaces for interactive product demos meant to facilitate meaningful f2f interactions with Nemco’s sales reps.
Other noteworthy components of Nemco’s NRA setup include the hi-def monitors featuring product showcase videos created by NewPoint and branded sales materials so interested prospects don’t walk away empty-handed. The thoughtful, multimodal approach, executed across print, video, email and physical space, is just one reason Nemco continues to look to NewPoint for event marketing year after year.
• Trade show and event marketing • Branded sales materials • Emails • Video production • Photography