A national producer of caramel apples was ripe for bigger sales—if only they could branch out into e-commerce.
As a 50-year veteran of the candied apple trade, Happy Apples understands that annual sales are a series of ups and downs, with peaks during autumn and around key holidays.
To reap the most out of this predictable cycle, Happy Apples asked NewPoint to help them take their orchards into the 21st century—by revamping their website with an e-commerce platform.
Following a discovery session to learn about Happy Apples’ business priorities, NewPoint was able to deliver a fresh website with an updated look/feel, company story, retail-store locator and, most importantly, ability to field online orders.
Additionally, the website laid the groundwork for an Apple-of-the-Month Club that buoys sales during the off-season.
Today, Happy Apples continues to delight new generations with its timeless treats, in part because of their shrewd move to stay in step with shifting consumer behavior.
• Website design • E-commerce setup • Photo direction