How CPG Packaging Innovation Helps Food Brands Stand Out On The Shelf
It is a crazy competitive world out for food brands vying for attention, and the grocery store is one of the hardest places to stand out. Done right, your brand can use CPG packaging innovation to attract shoppers, make your brand stand out, facilitate the purchase, tell your story, and encourage brand loyalty, all in the blink of an eye in the most competitive of environments. For new brands or established brands undergoing a packaging refresh, it is especially important to stand out on the shelf.
- According to a study by the Journal of Applied Packaging Research, consumers spend approximately two to three seconds, examining a product on the shelves. A full 90 percent of consumers make a buying decision based on the packaging alone.
CPG packaging innovation does not have to break the mold add exorbitant cost to your product. Leveraging consumer trends or FDA guidelines to explore creating an innovative presentation on the shelf.
- Simple but stands out from the others: use the shape, size, color, and logo orientation to draw the eyes of shoppers and communicate the essence of the proposition.
- Innovative packaging revolves around other issues that arise from the product (food safety, distribution, trade, etc.)
- Influences the customer’s perception of the product’s quality
In an ideal world, the development of the entire product/package should be developed simultaneously and provide a need. For example, Icing in a bag = product in a package that solves a consumer’s need. This allows any home baker to pipe frosting like a professional (the bag and the different shape tips).
If you have any questions or would like to learn more about innovative food brand packaging, please reach out to the NewPoint team. If you are interested in more food marketing topics, please visit our Food for Thought page or check out NewPoint’s Patrick Nycz’s book: Moving Your Brand Up the Food Chain.