Encouraging engagement on your food brand’s social media platforms
What does social media engagement mean?
Social media engagement is when an individual interacts with your food brand’s social media page—whether that is commenting or liking a post, sharing a post, messaging your page, following your page, even just looking at your page, etc. All of this is important because this is what helps generate sales and leads.
Over the years, social media has made it easy for us to engage with those who follow us. Instagram has created Instagram stories, Instagram live, direct messages, etc. Facebook has created what they call Facebook live and a place to do Q&A’s. These are all just a few examples of how all different social media platforms have started to allow engagement between a social media account and their followers.
Ways to Increase Engagement
Define your goal
Two questions to ask yourself when thinking about your social media page:
1. What do you want to accomplish on your social media page?
2. What are your followers gaining from your page?
Three examples of social media goals
1. Getting feedback about products or campaigns
2. Building a community around your page
3. Changing brand perception
Know your audience
Do the research and look to see what kind of people follow your page.
Create and share valuable content
Be sharing what will interest your customers and what will make them want to engage with your page. For example, if your followers are busy, post a quick and easy recipe they can prepare for the go
Stay in the present (sometimes)
Stay on top of trends and what is happening around you—for example, trending hashtags, events, pop culture news, holidays, etc.
Make a move
Be engaging with your audience
Two types of engagement
1. Reactive engagement
Answering messages, comments, or tags
2. Proactive engagement
You make the first move by searching for mentions of your food brand and relevant convos based on keywords or phrases. This helps build a buzz around your food brand or specific events, launches, campaigns occurring within your food brand, etc.
Overall, encouraging engagement on your food brand’s social media platforms will help your business immensely. It will not only help people to start talking about your brand but also help attract new followers.
If you have any questions or would like to learn more about food brand social media, please reach out to the NewPoint team. If you are interested in more food marketing topics, please visit our Food for Thought page or check out NewPoint’s Patrick Nycz’s book: Moving Your Brand Up the Food Chain.