Boost your visibility to potential customers and grow your audience on your food brand social media platforms.
Why is building awareness important?
Building awareness for your food brand on social media is crucial when trying to make a name for your company as a whole. If done correctly, social media can not only boost the number of followers you have but also increase the engagement occurring on your social media platforms. A bonus is that this is all free, meaning you truly have nothing to lose.
Where and who are you trying to reach?
There are many social media platforms, but they all serve different purposes. Due to that, your company will have to decide which platforms suit your food brand the best (ex. Instagram, Facebook, LinkedIn, Pinterest, etc.). After figuring out which social media platforms you will be choosing, you then have to discuss what people you are trying to reach before you begin posting content.
The three main factors to consider when building awareness – the look, the content, and the support
The look of the page
The look of your social media page is the first thing people see when they click on your page. One of your top priorities should be to make sure your profile is recognizable. Someone should be able to click on your page, know exactly who and what your food brand is about. The content you are posting will help with this.
The content
Try to make your content engaging and conversational meaning talk to your audience as if they are right there next to you. As well as be creative with what you are posting and make your posts pop. Social media is already so big and noisy, you want your page to stand out from all the other social media pages.
The Support
Receiving support from others and getting people to look at your page is going to help you immensely. There are many ways to do this. Listed below are just a few ways that can help you boost awareness and support around your food brand’s social media page.
To help build support, you need to support others
Like and comment (creatively) on other companies or people’s platforms. Doing so will show them that you support them. Making them more likely to support your company and food brand.
Use social media influencers to your advantage
Social media influencers are big in today’s world and have a lot of followers. A huge part of their job is working with a multitude of brands to help sell the brand’s products.
Use the power of hashtags
Posting with hashtags helps you receive more engagement compared to posts with no hashtags.
Provide links
Providing links allows someone to move off of social media and into your website. This helps get people to start looking more at who and what your food brand is about.
Post consistently
The more you post the more engagement you will see.
Track your platforms engagement stats
Learn what you may need to change, improve, and what is receiving attention and what isn’t
Lastly, make sure you are posting what is important for you and your brand, but also have fun with your posts. When following a page, people want to see things that are eye-catching and interesting.
If you have any questions or would like to learn more about food brand social media, please reach out to the NewPoint team. If you are interested in more food marketing topics, please visit our Food for Thought page or check out NewPoint’s Patrick Nycz’s book: Moving Your Brand Up the Food Chain.
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
Maximize the economic performance of your CPG brand shopper marketing investment
Increase velocity at retail and consumer brand affinity
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Target market reach, integrated retail marketing support, promotional continuity & awareness, offers and incentives, and tactical execution timing
Go-to-market launch strategies, timing, and tactical execution
Deliverables
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Stephanie Bossung
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
Patrick Nycz
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Kristy Blair
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.