Boost your visibility to potential customers and grow your audience on your food brand social media platforms.
Why is building awareness important?
Building awareness for your food brand on social media is crucial when trying to make a name for your company as a whole. If done correctly, social media can not only boost the number of followers you have but also increase the engagement occurring on your social media platforms. A bonus is that this is all free, meaning you truly have nothing to lose.
Where and who are you trying to reach?
There are many social media platforms, but they all serve different purposes. Due to that, your company will have to decide which platforms suit your food brand the best (ex. Instagram, Facebook, LinkedIn, Pinterest, etc.). After figuring out which social media platforms you will be choosing, you then have to discuss what people you are trying to reach before you begin posting content.
The three main factors to consider when building awareness – the look, the content, and the support
The look of the page
The look of your social media page is the first thing people see when they click on your page. One of your top priorities should be to make sure your profile is recognizable. Someone should be able to click on your page, know exactly who and what your food brand is about. The content you are posting will help with this.
Try to make your content engaging and conversational meaning talk to your audience as if they are right there next to you. As well as be creative with what you are posting and make your posts pop. Social media is already so big and noisy, you want your page to stand out from all the other social media pages.
Receiving support from others and getting people to look at your page is going to help you immensely. There are many ways to do this. Listed below are just a few ways that can help you boost awareness and support around your food brand’s social media page.
- To help build support, you need to support others
Like and comment (creatively) on other companies or people’s platforms. Doing so will show them that you support them. Making them more likely to support your company and food brand.
- Use social media influencers to your advantage
Social media influencers are big in today’s world and have a lot of followers. A huge part of their job is working with a multitude of brands to help sell the brand’s products.
- Use the power of hashtags
Posting with hashtags helps you receive more engagement compared to posts with no hashtags.
- Provide links
Providing links allows someone to move off of social media and into your website. This helps get people to start looking more at who and what your food brand is about.
- Post consistently
The more you post the more engagement you will see.
- Track your platforms engagement stats
Learn what you may need to change, improve, and what is receiving attention and what isn’t
Lastly, make sure you are posting what is important for you and your brand, but also have fun with your posts. When following a page, people want to see things that are eye-catching and interesting.
If you have any questions or would like to learn more about food brand social media, please reach out to the NewPoint team. If you are interested in more food marketing topics, please visit our Food for Thought page or check out NewPoint’s Patrick Nycz’s book: Moving Your Brand Up the Food Chain.