Food For Thought
Top 3 Clues to Hiring the Right Food Marketing Firm
Top 3 Clues to Help Hire the Right Food Marketing Firm When you make the decision to hire a food marketing firm, you are on the path to growing your business. Marketing plays a crucial role in your business and can do wonders for your business’ success. A good food marketing agency will inquire about […]
Planning Your CPG Brand’s Social Media Calendar | Part 4
The 4th step in planning an outline for your CPG brand’s social media calendar for the whole year is to fill in any gaps. Remember that the goal is to have everything already thought out so you’ll just need to create your content when you have more details. After you’ve outlined all relevant holidays, events, […]
Planning Your CPG Brand’s Social Media Calendar | Part 3
The 3rd step in planning an outline for your CPG brand’s social media calendar for the entire year focuses on promos, coupons and giveaways. Remember that the goal is to have everything already thought out so you’ll just need to create your content when you have more details. After you’ve outlined all relevant holidays and […]
Holiday Food Marketing
Effective Way to Keep Consumers Interested Holiday food marketing is an effective way to keep customers interested in your brand or product and score placement in grocery stores. There are many strategies for holiday food marketing, including flavors or products. So, how can these help your brand? Holiday Packaging From adults to kids, holiday candy […]
Planning Your CPG Brand’s Social Media Calendar | Part 2
The 2nd step in planning your CPG brand’s social media calendar outline for the whole year focuses on events. Remember that the goal is to have everything already thought out so you’ll just need to create your content when you have more details. After you’ve outlined all relevant holidays with thoughts on how to incorporate […]
NewPoint’s Favorite CPG Brands on Instagram
Food Marketers’ Favorite CPG Brands on Instagram Here part of the NewPoint team shares which CPG brands on Instagram they follow and why as food marketers, they resonate with each brand’s social media content. Ryan, Lead Web Developer Redbull I follow Redbull mainly because I like their product, but I keep following them for how […]
Planning Your CPG Brand’s Social Media Calendar | Part 1
Planning your CPG brand’s social media calendar for a whole year can seem like a daunting task, but we’re going to break it down for you in a quick and painless 4-part series. Get your calendar out and takes notes! The key here is to remember that the goal is to plan an outline for […]
Technology’s Impact on CPG Marketing Trends
CPG Marketing Trends as a Result of Digital Technology With the digital age, the path to purchase is no longer linear. Marketing trends have adapted to meet consumers where they are; both in-store and online. Technology has made it easier for consumers to shop and browse, which makes it critical for your CPG brand to […]
Why Your Food Brand Should Use Virtual Event Sponsorships
How Virtual Event Sponsorships Benefit Your Food Brand Virtual events are nothing new, but they have become necessary during this year of a global pandemic and in-person event limitations. But just because your food brand knows how to perform and understands the benefits of sponsoring live events, doesn’t mean you should not invest in virtual […]
Retail Marketing Tips for Food and Beverage Brands
Is in-store retail marketing worth it? Oh, the holidays. Christmas music over the speakers, jolly grocery store clerks (hopefully), great holiday deals and amazing in-store displays and coupons. Doesn’t get much better than that. But as a food or beverage brand, you may be wondering if in-store retail marketing is worth the bang for your […]