Food For Thought
Which Renewable Food Packaging Material is Right for You?
With such a wide ray of options, it can sometimes be hard to figure out which food packaging material is best for your food product Listed below are some of the top eco-friendly food packaging materials you can choose to use! Metal Companies have been using the material metal for packaging since the 1990s. The […]
Food Brand Shopper Marketing: The Fundamentals
Fundamental Questions and Strategies to Build Your Food Brand’s Shopper Marketing Program Food brands are constantly trying to get in front of consumers. This shopper-centric mentality helps shape consumer marketing in the form of various tactics, typically categorized as shopper marketing. Shopper Marketing is anything in or out of the store that relates to the […]
One Ingredient. Many Recipe Ideas: Part One: The Spud
Food Brand Recipe Ideas Start with the SPUD! You are now hunkering down’ at home with your family, your fridge, and your food. You are relishing in your massive victory—you just scored that last bag of taters on the shelf… now what? These and other staple items are considered the main ingredient for most meals […]
Forbes Agency Council Panel: 15 Strategies To Effectively Combine SEO And Social Media Campaigns
Marketing Pros Offer 15 Strategies To Effectively Combine SEO And Social Media Campaigns Once again, I have been invited to an expert marketing panel as a member of the Forbes Agency Council. These panels are a great platform to see different viewpoints and opinions on the same topic from a distinguished expert panel. On this […]
3 times you should NOT worry about ROI for social media
How important is ROI for social media? Social media ROI. We’re all obsessed with it. We blog about it constantly. In our last post, we showed you how to calculate real using actual math. But maybe we should be a little less obsessed. Here’s why: First, if you’re treating ROI as a goal, stop it […]
How to find Social Media ROI with ACTUAL MATH
Yes, you can find social media ROI with ACTUAL MATH First, keep in mind that social media ROI (Return On Investment) is not the goal. It is a measure of efficiency. The purpose of ROI to help make decisions. Focus on business goals first (are you generating the leads you want, getting the shopping cart […]
Engagement on Your Food Brand’s Social Media
Encouraging engagement on your food brand’s social media platforms What does social media engagement mean? Social media engagement is when an individual interacts with your food brand’s social media page—whether that is commenting or liking a post, sharing a post, messaging your page, following your page, even just looking at your page, etc. All of […]
Get “Real” with Your Food Brand’s Social Media
Adding authority and authenticity to a corporate food brand’s social media platform The way you present your food brand’s social media page to the public determines what you will receive back. If your page is corporate looking and stuffy, you won’t get the feedback you are looking for. On the other hand, if you are […]
Food Brand Awareness on Social Media
Boost your visibility to potential customers and grow your audience on your food brand social media platforms. Why is building awareness important? Building awareness for your food brand on social media is crucial when trying to make a name for your company as a whole. If done correctly, social media can not only boost the […]
Food Industry Leads Fight Against Covid-19 Spread
The Fight Against Covid-19 Spread Had to Start in the Food Industry I am a member of the Forbes Agency Council. One of the perks is that I am invited to “pitch” article ideas if they are relevant and can add to a more substantial marketing conversation. To that end, I’m sharing an article I […]