Food For Thought
Shopper Journey – Consumer Experience Stage
Shopper Journey – Consumer Experience Stage So our shopper has decided to buy the product, but now they will actually use the product, hence the consumer experience stage in our shopper marketing journey. Food brands can help ensure a consumer has a positive experience with their products. Doing so means helping consumers have a positive experience […]
Shopper Journey- Consumer Purchase Stage
Shopper Journey – Consumer Purchase We have now followed our shopper on the shopper marketing journey through 2 phases thus far. We have reached a critical stage in the journey, the consumer purchase stage. As we mentioned in the introduction blog, there are two stages; Point of Purchase and Point of Sale. For marketers to […]
Shopper Journey – Consumer Consideration Stage
Shopper Journey – Consumer Consideration We recently covered the first stage of the shopper journey, the awareness stage. After the consumer becomes aware of the product, they enter into the next stage, consumer consideration. The Second Shopper Journey Stage – Consumer Consideration Think back to the recent holidays as you were preparing to purchase items […]
Shopper Marketing – Shopper Journey Stages – Awareness
Shopper Journey – Awareness Stage Now that we’ve established the shopper journey stages, let’s dig in a little deeper to the awareness stage of the consumers’ path to purchase. One thing to remember, the consumer is not necessarily conscious of the fact they are in any of these stages, with the exception of possibly the […]
Shopper Marketing- Shopper Journey
The Stages of the Shopper Journey During a recent meeting with a new client, I asked a very simple question. “Why would someone buy your product?” The uncomfortable chuckle that followed revealed the typical response we get when we ask this question, “because it’s the best XYZ on the market.” The conversation continued with, “Okay, […]
Top 3 Clues to Hiring the Right Food Marketing Firm
Top 3 Clues to Help Hire the Right Food Marketing Firm When you make the decision to hire a food marketing firm, you are on the path to growing your business. Marketing plays a crucial role in your business and can do wonders for your business’ success. A good food marketing agency will inquire about […]
Planning Your CPG Brand’s Social Media Calendar | Part 4
The 4th step in planning an outline for your CPG brand’s social media calendar for the whole year is to fill in any gaps. Remember that the goal is to have everything already thought out so you’ll just need to create your content when you have more details. After you’ve outlined all relevant holidays, events, […]
Planning Your CPG Brand’s Social Media Calendar | Part 3
The 3rd step in planning an outline for your CPG brand’s social media calendar for the entire year focuses on promos, coupons and giveaways. Remember that the goal is to have everything already thought out so you’ll just need to create your content when you have more details. After you’ve outlined all relevant holidays and […]
Holiday Food Marketing
Effective Way to Keep Consumers Interested Holiday food marketing is an effective way to keep customers interested in your brand or product and score placement in grocery stores. There are many strategies for holiday food marketing, including flavors or products. So, how can these help your brand? Holiday Packaging From adults to kids, holiday candy […]
Planning Your CPG Brand’s Social Media Calendar | Part 2
The 2nd step in planning your CPG brand’s social media calendar outline for the whole year focuses on events. Remember that the goal is to have everything already thought out so you’ll just need to create your content when you have more details. After you’ve outlined all relevant holidays with thoughts on how to incorporate […]