Food For Thought
The Wright Way to Redesign Your Brand Packaging
We can all take some inspiration from the beautiful job the folks at Wright® did when redesigning the brand packaging for their 1.5lb bacon stack pack. This is brand packaging redesign done right. Subtle upgrades that elevate the brand into the modern era—but not too drastic of a change that they lose their audience. You […]
How to Conduct a Survey for Your Food Brand’s Loyalty Club
So, you’ve built a good base of loyalty club followers. Now what? Just by having a loyalty club, you’re increasing revenue by retaining current customers, but how can you take that a step further and make it work even harder for you? You can conduct a survey for your food brand’s loyalty club. Think of […]
Flying Bacon & CPG E-Commerce: Forbes Agency Council
Is A Cold-Chain CPG E-Commerce Breakthrough Coming For Food Brands? While CPG e-commerce continues to explode across many sectors, one category holds full-scale food delivery back: cold-chain delivery of consumer packaged goods food brands. What will it take to get this “off the ground?” Up until March, ordering groceries online was mainly a growth segment driven […]
How to build a loyalty club for your food brand
Let’s back up—WHY build a loyalty club for your food brand? Here are a few quick reasons: Loyalty clubs help to keep customers engaged with your brand, which in turn keeps your brand top-of-mind in that buying category. Customers who subscribe to your loyalty club may interact and/or share referrals on social media, or recommend […]
Shopper Journey – Consumer Advocacy Stage
Shopper Journey – Consumer Advocacy Stage If you succeeded at creating an exceptional experience that consumers love, the consumer advocacy stage will lead them to share about it. These consumers become brand advocates and brand loyalists. The Fifth Shopper Journey Stage Consumers loved your product and your customer service team! You’ve succeeded in going beyond […]
Shopper Journey – Consumer Experience Stage
Shopper Journey – Consumer Experience Stage So our shopper has decided to buy the product, but now they will actually use the product, hence the consumer experience stage in our shopper marketing journey. Food brands can help ensure a consumer has a positive experience with their products. Doing so means helping consumers have a positive experience […]
Shopper Journey- Consumer Purchase Stage
Shopper Journey – Consumer Purchase We have now followed our shopper on the shopper marketing journey through 2 phases thus far. We have reached a critical stage in the journey, the consumer purchase stage. As we mentioned in the introduction blog, there are two stages; Point of Purchase and Point of Sale. For marketers to […]
Shopper Journey – Consumer Consideration Stage
Shopper Journey – Consumer Consideration We recently covered the first stage of the shopper journey, the awareness stage. After the consumer becomes aware of the product, they enter into the next stage, consumer consideration. The Second Shopper Journey Stage – Consumer Consideration Think back to the recent holidays as you were preparing to purchase items […]
Shopper Marketing – Shopper Journey Stages – Awareness
Shopper Journey – Awareness Stage Now that we’ve established the shopper journey stages, let’s dig in a little deeper to the awareness stage of the consumers’ path to purchase. One thing to remember, the consumer is not necessarily conscious of the fact they are in any of these stages, with the exception of possibly the […]
Shopper Marketing- Shopper Journey
The Stages of the Shopper Journey During a recent meeting with a new client, I asked a very simple question. “Why would someone buy your product?” The uncomfortable chuckle that followed revealed the typical response we get when we ask this question, “because it’s the best XYZ on the market.” The conversation continued with, “Okay, […]