Food For Thought
Organic Ways to Market your Food Brand
Market Your Food Brand Organically Marketing in the food and beverage industry can be a challenge with existing brands that have been dominating for quite some time. What can you do to boost sales and market your food brand organically? New products are up against heavy hitters like Coca-Cola, Kraft, and Nestle. And, let’s be […]
Retail Food Buyer: #1 CPG Food Brand Question
The Retail Food Buyer Wants to Hear this Question from CPG Food Brands We ask the retail food buyer questions, so you don’t have to. This was kind of a hot-button question with most the retail food buyer. “How can CPG (consumer packaged goods) food brands partner for future growth?” and “What product innovations are […]
Consumer Buying Behavior: Know Your Planogram
Your Food Brand Planogram: Know Your Consumer Buying Behavior There are several questions you need to ask yourself when determining consumer buying behavior. Destination Purchase? Is your food product a destination purchase—one that consumers go to the store specifically to buy? Or is it an occasionally on-the-weekly-menu product? Consumer Buying Behavior: Brand, Price, or… When […]
Planogram Expertise for CPG Food Brands
CPG Food Brands Need Planogram Expertise We asked retail food buyers how much of the job requires food manufacturers to be experts in their category, and how do the best manufacturers show their planogram expertise? Buyer answers to the first question were unanimous and absolute: 100 percent of the responsibility is on the food manufacturers […]
Planograms: Store Check & Food Brands
Food Brands and Planograms: Why In-Person Store Checks Rule Planogram definition plan·o·gram /ˈplanəˌɡram/ noun: planogram; plural noun: planograms A diagram or model that indicates the placement of retail products on shelves to maximize sales. While IRI, Nielsen, and industry associations can provide you and your company with crucial outside information based on data and analysis, […]
Kickstart: “DEW” a New Food Brand Extension
“Dew” the New Food Brand Extension: Kickstart Revisiting PepsiCo and the launch of the Mountain Dew food brand extension: “not-an-energy-drink” breakfast soda. We’ve seen this kind of brand extension before. Remember, Dr. Pepper TEN? But unlike Dr. Pepper TEN, Kickstart isn’t eliminating an entire audience with its marketing concept. What Pepsi did was add 5% […]
CPG Packaging Innovation Boosts Food Brands
How CPG Packaging Innovation Helps Food Brands Stand Out On The Shelf It is a crazy competitive world out for food brands vying for attention, and the grocery store is one of the hardest places to stand out. Done right, your brand can use CPG packaging innovation to attract shoppers, make your brand stand out, […]
The New Normal of Food Packaging: Sustainability and COVID-19
How to Continue to Meet Sustainable Food Packaging Demands During, and After, the Coronavirus Pandemic The COVID-19 pandemic has affected everyone and every industry, not none so much as the food industry. Prior to the pandemic, consumer demand was evident for all industries to move toward renewable packaging and reducing food waste. This trend is […]
Digital Shopper Marketing Targeting Methods 101
Why, and How, to Choose the Best Digital Shopper Marketing Targeting Methods for Your Food Brand to Reach Your Campaign Goals Successful digital shopper marketing campaigns live and die on a well-developed and strategized approach to targeting consumers. The key is to capture all the reasons a potential shopper might buy your food product. By […]
4 Ways COVID-19 has Impacted the Food Industry
When the pandemic hit the United States back in March, consumers immediately shifted how they regularly shopped for food and beverage items. With such a dramatic shift in behaviors, food brands should pay particularly close attention to these actions and act accordingly. Check out 4 ways COVID-19 has impacted the food industry. 1. Consumers are […]