Size – and Partnerships – Matter
Smaller by design, NewPoint keeps pricing sharp and offering world-class marketing services by leveraging strategic partnerships to deliver a full scope of services for our clients. From individual projects to complete turnkey programs, NewPoint’s goal is to help our clients grow their businesses.
For NewPoint clients this can include:
R&D Menu Development & Value-Added Production
Commercial Kitchen Experts: Access to many of chefs to help with strategic menu development as a foodservice sales tool.
NewPoint aligns our client’s need with a chef with culinary and commercial kitchen expertise to help our food brand clients looking to add items to a restaurant chain’s menu.
Purdue University Food Sciences
NewPoint has partnered with globally-acclaimed Purdue University Food Sciences on food brands as well as our Emerging Food Brands Conference. Top international food manufacturers and brands like Kraft and Pepsi on down to start-up emerging brands engage Purdue Food Sciences to create shelf-stable, safe products with correct processing formulation and efficient manufacturing programs.
Value-added Development & Production
NewPoint partners with a select group of highly regarded food science consultants called on across food categories from value-add proteins to sauces, to develop proprietary food flavor profiles and cost-efficient co-manufacturing.
Research, Specialty Creative & Production
NewPoint partners with several top-tier qualitative and quantitative research support firms that not only specialize in the food industry but work with food brands and top restaurant chains on insights and innovation initiatives that ignite growth and ensure category relevancy. NewPoint will request formal estimates from all our research partners when awarded the project.
Specialty Creative & Production
While NewPoint has a internal design and copy creative teams, we maintain relationships with world-class packaging, illustration, video production, food photographers and consultants that we call on to help drive brand and marketing plan strategies.