Insight to Action

NewPoint is equal parts art and science. We are a creative agency that’s all business, meaning we conceive and implement marketing ideas only after conducting the executive-level groundwork that justifies them. Within the critical context of your broader food-industry marketplace, we work to fully understand your company—what makes your operation run, your brand competitive, your bottom line profitable.

Only then can we set out to innovate.

Take a closer look

1. Discovery & Research

Exploration and investigation cultivate insight. But they also tell us something else.
We never know everything.

Whether it’s ongoing research to continually monitor the pulse of food-industry trends, proprietary studies to dig deeper into what your buyers really need, or some other type of investigative work, NewPoint can pursue and present to you the knowledge required for making sound, reasoned, results-oriented marketing decisions.

Trend reports and what they mean to you

Trend reports and what they mean to you

Industry/category analysis

Industry/category analysis

Competitive analysis

Competitive analysis

Qualitative market research

Qualitative market research

Internal client analysis

Internal client analysis

2. Strategy Development

With the tools acquired in the discovery and research phase, NewPoint partners with you to identify opportunities and lay out the means for advancing your brand and growing your company.

The outcome strategy could involve the tried and true or the unconventional. It might emphasize targeting the lowest fruit or making a bold move for the most ambitious goal. But it will always move forward on sound, market-informed footing.

Business consulting

Business consulting

Brand consulting

Brand consulting

Channel strategies

Channel strategies

Marketing plan development

Marketing plan development

Media program development

Media program development

Customer cultivation

Customer cultivation

3. Tactical Implementation

With a clear, comprehensive marketing plan in place for your product or brand, NewPoint has the creative juice and the meticulous management skills to see that plan optimized for success—both from a tactical ideation and an analytics assessment standpoint.

Brand message

Brand message & design development

Branded packaging

Branded packaging & display programs

Integrated branded campaigns

Integrated branded campaigns & promotions: FSI, social media POP, radio, outdoor, etc.

Tradeshow and sales support materials

Tradeshow and sales support materials

Digital marketing: website, loyalty club, SEM, social, email, advertising

Digital marketing: website, loyalty club, SEM, social, email, advertising

Brand management support: store checks and analysis, industry

Brand management support: store checks and analysis, industry & category data, IRI and competitive sales stats

Start with a Brand Reconnaissance Report
This one-time, entry-level buy—with no further contractual obligation—provides a timely category analysis relative to your niche in the food industry.
It’s where every smart marketing strategy begins.

I’m Interested FAQ