Insight to Action
NewPoint is equal parts art and science. We are a creative agency that’s all business, meaning we conceive and implement marketing ideas only after conducting the executive-level groundwork that justifies them. Within the critical context of your broader food-industry marketplace, we work to fully understand your company—what makes your operation run, your brand competitive, your bottom line profitable.
Only then can we set out to innovate.Take a closer look
1. Discovery & Research
Exploration and investigation cultivate insight. But they also tell us something else.
We never know everything.
Whether it’s ongoing research to continually monitor the pulse of food-industry trends, proprietary studies to dig deeper into what your buyers really need, or some other type of investigative work, NewPoint can pursue and present to you the knowledge required for making sound, reasoned, results-oriented marketing decisions.
Trend reports and what they mean to you
Qualitative market research
Internal client analysis
2. Strategy Development
With the tools acquired in the discovery and research phase, NewPoint partners with you to identify opportunities and lay out the means for advancing your brand and growing your company.
The outcome strategy could involve the tried and true or the unconventional. It might emphasize targeting the lowest fruit or making a bold move for the most ambitious goal. But it will always move forward on sound, market-informed footing.
Marketing plan development
Media program development
3. Tactical Implementation
With a clear, comprehensive marketing plan in place for your product or brand, NewPoint has the creative juice and the meticulous management skills to see that plan optimized for success—both from a tactical ideation and an analytics assessment standpoint.