Advance Your Brand With Proven Processes

a 4-Course, Customizable Menu

Outlined here is our full-scale, collaborative NewPoint Brand Essentials™ client-service process built on years of experience in advancing branding initiatives and achieving business-growth goals.

Each tier “service package” is typically a prerequisite to the next.

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    Description:
    Where do you want to be? This one-time, entry-level buy—with no further contractual obligation—provides a timely category analysis relative to your niche in the food industry.
    It’s where every smart marketing strategy begins. Depending on your business’ specific needs, this process frequently contains most of the components from our NewPoint Methods page.

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    Function:
    Constructed primarily of acquired data and a first-pass market examination, this diagnostic paints an essential backdrop against which you can begin to calibrate your sales and marketing efforts.

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    Deliverable:
    A preliminary business-development recommendation based on NewPoint’s assessment of the research.

    Learn how this process will help your brand

  • phase-icons-description

    Description:
    A due-diligence assessment of both the actualized and the latent differential advantages within your company and products, relative to your competition.

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    Function:
    Builds on the market diagnostic with further targeted quantitative research, as needed, while also bringing in qualitative industry research and interviews with key stakeholders in your company to attain a true and clear brand strength. This clarity then serves as the fulcrum for an effective marketing strategy.

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    Deliverable:
    Culminates in a brand-positioning recommendation report, which includes:

    • Corporate brand structure (if advised)
    • Brand message | statement of competitive distinction
    • Brand promise | customer benefit translation (answers your buyers’ most basic question, “Why should I do business with you?”)
    • Brand positioning statement | as part of your brand identity

    Depending on your initial need assessment at the start of phase II, this deliverable might also include other components that build on the brand recommendation—namely:

    Initial creative design development and visual voice (how the brand will look to compete in the market)

    • Logos & branded programs
    • Branded packaging and sales support materials
    • Branded POP and in-store marketing materials
    • Branded digital presence for web & social media

    Learn how this process will help your brand

  • phase-icons-description

    Description:
    A comprehensive, 12-month marketing and business-development implementation plan, anchored by the NewPoint Brand Reconnaissance™ report.

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    Function:
    Provides a results-oriented and results-measurable roadmap for achieving specific short- and long-term business goals via integrated sales and marketing efforts.

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    Deliverable:
    A budgeted and scheduled marketing growth plan with a clearly stated marketing objective, strategy and tactics. While contingent on issues unique to your company, these tactics will likely include:

    • Retail & Food Service Brand Presentation
      • Packaging, label & private label program development
      • Campaign development
      • Coupon strategies—FSI through digital – RETAIL CPG ONLY
      • Retailer load-to-card programs – RETAIL CPG ONLY
      • POP and in-shore programs – RETAIL CPG ONLY
      • Shopper marketing programs – RETAIL CPG ONLY
      • Advertising & promotions
    • Channel marketing support
      • Sales
        • Sales Tools and Collateral
        • Sales Presentations
        • Sales Meetings
      • Trade show and event marketing
      • Channel marketing programs
        • Commercial foodservice-chains, independents, lodging/hospitality, healthcare, schools, government etc. programs
        • Distributors
        • Brokers
        • Rep program
        • Buying groups marketing materials support
    • Online brand platform
      • Website development
      • Branded social media & engagement strategy
      • SEO & analytics reporting
      • Online security and brand damage-control backup
    • Marketing-plan evaluation metrics (per the objective at the very front end of the plan)

    Learn how this process will help your brand

  • phase-icons-description

    Description:
    NewPoint deploys its in-house, food-industry-experienced creative team to implement and manage the Phase III marketing plan tactics.

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    Function:
    Enables you to focus on your core business, while optimizing professional creative capabilities.

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    Deliverable:
    While working closely with you and your executive sales team, NewPoint executes the marketing-plan tactics and, most importantly, does so while deeply dialed into the branding strategy behind them.

Start with a Brand Reconnaissance Report
This one-time, entry-level buy—with no further contractual obligation—provides a timely category analysis relative to your niche in the food industry.
It’s where every smart marketing strategy begins.

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