Marketing Pros Offer 12 Best Practices To Capitalize On Partner Marketing
As a member of the Forbes Agency Council every few weeks, I am invited to participate in an expert marketing panel
These panels provide marketing viewpoints and opinions on the same topic from an impressive and diverse expert marketing panel.
This marketing agency leader panel talks about ways to make the best of partner marketing.
Here’s my take:
Leverage Brand Equity
“You got peanut butter in my chocolate” sums up one best practice for partner marketing that businesses must employ for success. If peanut butter represents “brand A” and chocolate represents “brand B,” ideally, both brands are a good match in terms of size and goodwill of the fan base, which should have a similar demographic/psychographic makeup. – Patrick Nycz, NewPoint Marketing
There are 11 more viewpoints on this topic. Click through to full article here.
If you have any questions or would like to learn more about how marketing can help your company or about NewPoint, please reach out to the NewPoint team — interested in food marketing topics? Please visit our “Intel” page or check out my book: Moving Your Brand Up the Food Chain.