Forbes Agency Council Panel: 13 Top Features Of An Effective Pay-Per-Click Landing Page

Agency Pros Detail 13 Top Features Of An Effective Pay-Per-Click Landing Page

Once again I am honored to be invited to participate in expert panels as a member of the Forbes Agency Council. These panels provide various expert marketing viewpoints and opinions on the same topic.

This panel talks about how to create an effective pay-per-click landing page.

Here’s my take:

Mirrored Messaging

The best way to deliver on the promise and call-to-action from a pay-per-click campaign is to stay “on the script.” Keep the landing page messaging contextually relevant to the campaign with copy points, images and a clear path to purchase that mirrors the PPC campaign. – Patrick Nycz, NewPoint Marketing

Find out what other marketing experts think on the topic, check out the full article here.

If you have any questions or would like to learn more about how marketing can help your company or about NewPoint, please reach out to the NewPoint team — interested in food marketing topics? Please visit our “Intel” page or check out my book: Moving Your Brand Up the Food Chain.