15 Ways To Develop A Customer-Centric Content Strategy
Know Your Audience (and what they love)
My team spends a lot of time discussing content marketing strategies to help our clients and our firm. So the @Forbes_Agency Council invited me to participate in this expert panel discussion.
The topic of this panel was Customer-Centric Content Strategy.
Here’s my take:
Talk About Things They Love.
A company’s story is nice, but if you want to engage someone, talk about things they care about or love. Take a page from the big boys: Know what you sell and why people are buying. It is always about the consumer. Apple does not sell computers; it sells a set of beliefs or a way of thinking. Starbucks does not sell coffee; it sells the status quo. Even Toms Shoes sold the concept of giving back. – Patrick Nycz, NewPoint Marketing
Check out the full article here.
If you have any questions or would like to learn more about how marketing can help your company or about NewPoint, please reach out to the NewPoint team — interested in food marketing topics? Please visit our “Intel” page or check out my book: Moving Your Brand Up the Food Chain.