Forbes Agency Council Panel: Don’t Believe These Myths About Partnering With An Agency

Got Any Preconceptions About Partnering With An Agency?

Forbes Agency Council members debunk some common misconceptions they’ve encountered when working with businesses that are new to agency partnerships. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS.

As a member of the Forbes Agency Council, I am invited to participate in expert panels. It’s a great exercise that provides different viewpoints on the same topic.

This panel has to do with common myths folks have about partnering with an agency.

Here’s my take:

‘An Agency Is Just Another Vendor’

Occasionally we describe our services as “your outsourced director of marketing.” Most clients that see success without an agency are likely marketing in part-time mode, hiring creative production vendors for Web, video, etc. A good agency is not a vendor but a partner brought in to drive marketing full-time, syncing with leadership to write strategy and create sales for conversion and accountable for return on investment. – Patrick Nycz, NewPoint Marketing

Find out what other marketing experts think on the topic, check out the full article here.

If you have any questions or would like to learn more about how marketing can help your company or about NewPoint, please reach out to the NewPoint team — interested in food marketing topics? Please visit our “Intel” page or check out my book: Moving Your Brand Up the Food Chain.