Need Guidance on How to Deal with Negative Press in a Positive Way?
As a member of the Forbes Agency Council, I am invited to participate in expert panels. It’s a great exercise that provides different viewpoints on the same topic.
This panel talks about how to deal with negative press in a positive way.
Here’s my take:
Follow Proven Crisis Management Strategies
Every organization should have a plan if a crisis requires media interaction. Start with the four “Rs”: 1. Regret: Apologize. (Note: This is not necessarily the same as taking responsibility.) 2. Responsibility: Help solve the problem, no matter who is at fault. 3. Reform: Take steps to ensure it will not happen again. 4. Restitution: If appropriate, decide how to help those affected. – Patrick Nycz, NewPoint Marketing
Find out what other marketing experts think on the topic, check out the full article here.
If you have any questions or would like to learn more about how marketing can help your company or about NewPoint, please reach out to the NewPoint team — interested in food marketing topics? Please visit our “Intel” page or check out my book: Moving Your Brand Up the Food Chain.