Forbes Agency Council Panel: Stand Out On Social Media: Tips For Boosting Your Business’ Brand

Looking for Tips to Stand Out on Social Media and Boost Your Brand?

Members of Forbes Agency Council weigh in on the most important traits brands should show off on social media. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS.

As a member of the Forbes Agency Council, I am invited to participate in expert panels. It’s a great exercise that provides different viewpoints on the same topic.

This panel discusses how to stand out on social media with tips for boosting your business’ brand.

Here’s my take:

Traits That Match Audience Values

The most important brand traits match your target audience’s values, interests and expectations. Don’t sell me features and benefits of your shoe, soda or tires. Show how your brand fits in and enhances my life and the people I care about. The old Michelin tire ad is a great example: a baby in a sideways tire moving down the middle of the road with the headline, “Because So Much Is Riding On Your Tires.” – Patrick Nycz, NewPoint Marketing

Find out what other marketing experts think on the topic, check out the full article here.

If you have any questions or would like to learn more about how marketing can help your company or about NewPoint, please reach out to the NewPoint team — interested in food marketing topics? Please visit our “Intel” page or check out my book: Moving Your Brand Up the Food Chain.