Forbes Agency Council Panel: Tips to Refresh Your Brand

Looking for Simple Ways a Business can Refresh Your Brand?

Members of Forbes Agency Council share tips to help businesses refresh their brands. PHOTOS COURTESY OF THE INDIVIDUAL MEMBERS.

As a member of the Forbes Agency Council, I am invited to participate in expert panels. It’s a great exercise that provides different viewpoints on the same topic.

This panel provides 15 tips for refreshing your business’ brand across platforms.

Here’s my take:

Focus On A New Facet Of Your Story

Refreshing a brand might be as easy as leveraging the original branding investment to find a new story to tell. It’s my experience that good foundational branding not only identifies a position to own relative to the competition and the essence of what makes the brand relevant to the target market(s), but also produces multiple dimensions—or facets—of the brand to be mined to keep messaging fresh. – Patrick Nycz, NewPoint Marketing

Find out what other marketing experts think on the topic, check out the full article here.

If you have any questions or would like to learn more about how marketing can help your company or about NewPoint, please reach out to the NewPoint team — interested in food marketing topics? Please visit our “Intel” page or check out my book: Moving Your Brand Up the Food Chain.