As noted on Money.com, “Millennials are stingy when it comes to spending in certain categories. Yet even as they aren’t following in the footsteps of their consumer forebears in terms of embracing big-ticket items like houses and cars, millennials spend far more freely on certain other items compared to older generations.”
Here are 10 things Millennials buy more often (sometimes a lot more often) than Gen Xers or Baby Boomers:
Learning how to market to your target audience is key to gaining them as a loyal consumer. NewPoint can help make this happen.
If you have any questions or would like to learn more about marketing to millennials, please reach out to the NewPoint team. If you are interested in more food marketing topics, please visit our “Intel” page. You can also check out NewPoint’s founding president Patrick Nycz‘s book: Moving Your Brand Up the Food Chain.