It’s Now Time for the CPG Photoshoot
Yay, you! You’ve just read steps 1-4 about the importance of surrounding yourself and your product with the best in the business of selling food. You have planned your CPG photoshoot, and you are now armed with the perfect photographer and food stylist to make your product shine on the shelf and stand out in the crowd!
You have arrived!
FIFTH: Have a Team Meeting
Now that everyone is on-board with the agenda and goals, start with a quick review of what you’re doing. Review your shot list and make sure everything is gathered for efficient photoshoot success—props, food items, backgrounds, etc. Have your best products—and by best, I mean choose products that look good—at the ready. If you’re selling bacon, choose the most glorious pieces of bacon from the bunch. Have more product than you think you need available for the shoot. You don’t want to be forced to use any “rejects” you might come across in your stash.
SIXTH: Sit Back and Watch the Professionals Work Their Magic!
However, this doesn’t mean you get to slack off. You are still in charge of making the most of your CPG photoshoot (you, along with your art director if you have one). But, you do need to let the photo team take the reigns and create a masterpiece on the set. It is truly magical to watch your product come to life. Be there for any questions your team may have. Give direction on the shots’ specifics to ensure you get the best, most authentic representation of your product.
The culmination of your shoot should reflect the best your product could ever look. However, you don’t want to mislead your consumers with an ‘impossible to achieve’ image of your product either. What they buy vs. what they get can sometimes turn the consumer off. Be aware of the realities of what your product looks like and make it as appealing as you can while keeping in mind what the consumer will find on the inside of the package. In a market where brand transparency is so important to consumers, you don’t want to disappoint or mislead.
SEVENTH: Reap the Rewards!
Yay, you… again! You have now completed your CPG photoshoot and you have a full photo archive of the best-of-the-best representations of your product(s). Now go get them out into the market. Whether you use your photos for packaging, social, digital advertising, print, web, or all of the above, use them! Go forward knowing you have just invested in the growth of your brand.
Landed here first and missed PART 1? Catch up now!
At Newpoint, we do the heavy lifting for our clients—choosing the right photographer and food stylist with experience in capturing products similar to yours. If you have any questions or would like to learn more about our food marketing firm, please reach out to the NewPoint team. If you are interested in more food brand marketing topics, please visit our Food for Thought page or check out NewPoint’s Patrick Nycz’s book: Moving Your Brand Up the Food Chain.