How Food Brands Get Found on Pinterest: Step-by-step instructions
You’ve gotten this far, so you probably already know that Pinterest can be an important part of your marketing efforts, but just to let you know that you’re most certainly RIGHT, consider the shelf-life of Pinterest pins vs other social media channels. So let’s get started talking about how food brands get found on Pinterest:
Pinterest posts last 3.5 months and can come up again seasonally, compared to:
- Tweets last about 20 minutes
- Facebook lasts about 40 minutes (unless it has lots of engagement)
Now that you’re reassured that Pinterest is the place to be, let’s jump into some best practices on how to successfully appear in Pinterest searches.
NOTE: Keep in mind that this doesn’t happen overnight. Much like google search, pins can take months (3-9) to appear high in Pinterest search rankings, but if you follow these helpful tips, you’ll get there more quickly than if you don’t.
Step 1: Research keywords: What do you want to rank for?
- Use keywords in pin title and description
Step 2: Research top pins: Look at current top pins. What is making them popular?
- Use this information to guide your “best practices” but don’t copy.
- Consistency in pin visuals is key for brand recognition
- Use a 2:3 ratio or Instagram-sized square ratio
Step 3: Create interesting, informative content that explains your topic.
- Create actionable content: recipes, crafts, things to DO
- Entice with appealing visuals
- Use a variety of media (photos, infographics and videos) in the article that you’re linking to.
- Make the content/idea attainable—Simple step-by-step DIY, not overwhelming or complicated content
- Share unique ideas & topics—not what everyone else is doing/ranking for
- Don’t try to make something “viral”—the goal is to make something sustainable and consistent that provides value to your audience.
- Be positive! No politics, no complaining, etc. on Pinterest
Step 4: Design pins with interesting visuals and CTAs
Step 5: Share on other social media platforms
- Be sure to use keywords and hashtags when sharing on Facebook, Twitter, Instagram
Important Pinterest algorithm note:
Food brands get found on Pinterest means you don’t have to pin a ton of pins per week anymore. Pinterest is now rewarding fewer, fresher pins! You can still reuse content, but if you do:
- Find your most popular pins
- Change the visual
- Then re-pin for best results
If you’d like to learn more about how food brands get found on Pinterest, please reach out to the NewPoint team. Interested in more food marketing topics? Visit our Food for Thought page or check out NewPoint’s Patrick Nycz’s book: Moving Your Brand Up the Food Chain.