Food For Thought
Food and Beverage Consulting for Hire
As a food brand marketing or sales director, it often feels as if your job can be summed up in three words: “Growth, growth, growth.” That’s a seemingly straightforward objective. But, as you know, behind it lies a migraine-inducing amount of complexity. Growth can come from a myriad of strategies: marketing refinements, brand premiumization, increased […]
More Consumers Looking for Smart Plastic Alternatives
Why Plastic Alternatives? Plastic was considered a technological miracle for many decades. This material is used for practically everything imaginable, from the packaging of food to the pipes that run through our walls since it is ridiculously inexpensive, simple, and easy to create while still maintaining its flexibility and durability. Although plastic is still inexpensive […]
CPG Marketing to Drive Food Brand Growth
Drive Food Brand Growth with CPG Marketing Innovation In the world of Consumer Packaged Goods (CPG), most companies are looking for aggressive growth. If you can reach more people, you can sell more products, and if you can sell more products, you can generate more revenue, ultimately supporting the company for years to come. One […]
Social Media Content Creator Best Practices
With social media becoming an essential part of any company’s marketing strategy, every social media content creator should have these best practices (see below) down pat. We’ll assume you’ve seen the numbers. Literally, half the world (~4.89 billion people) uses social media. Of course, that percentage is likely much higher where you’re doing your business. […]
B2B Content Marketing Agency Ideas
As a food manufacturer, it can be challenging to stand out in a crowded market. With so many B2B businesses vying for attention, it’s essential to have a solid marketing strategy in place. This strategy will lay the groundwork for the kind of business partnerships that result in long-term profitability. One of the best ways […]
How to Grow Your Off-Brand Food Business
You could build your food brand the hard way. Invest a lot of blood, sweat and tears (aka brand development, market testing and advertising spend) into becoming a household name. It may work, and you may reap the ROI that comes with being #1 in your category. Or you could go the anonymous route. Manufacture […]
Top Eco-Friendly Food Packaging Trends
As consumers become more environmentally conscious, the demand for eco-friendly products continues to grow. Food manufacturers are no exception to this trend, and you’ll need to adapt to meet your customers’ expectations. Eco-friendly packaging is a crucial aspect of sustainable food manufacturing, and hiring a seasoned agency like NewPoint to guide you through this process […]
Food and Beverage Consultant Agency
Food and Beverage Consultant as an Agency Some decisions are easy. Hiring a food and beverage consultant is most likely not one of them. Deciding for your business can be intense, complicated, and stressful. Your decisions don’t just impact you; they affect your entire team and, sometimes, the whole business. On top of that, your choices […]
TikTok Sales: Brands Capitalize with #TikTokMadeMeBuyIt
#TikTokMadeMeBuyIt: Brands Capitalize on TikTok Sales TikTok sales? You have at least a passing familiarity with TikTok, regardless of whether you like it, dislike it, or are perplexed about what it is. But have you ever heard the expression becoming increasingly common, “TikTok made me buy it?” On the site, it is most frequently used […]
10 Food Brand Agency Tips for CPG Growth
A Brand Agency Top 10 Tips to Grow Sales Modern business owners pursue growth as a priority objective. For example, your food brand probably focuses on making great products, appealing to your target audience, keeping expenses low, and achieving financial sustainability – but you also need strategies that fuel growth and scalability. In other words, you […]