Food For Thought
Food Brands Shift to Digital Shopper Marketing
The Shift to Digital Shopper Marketing Ah, the good old days. The year is 1980, when marketers only had to worry about traditional media forms. Your consumer sat around the tv or listened to the radio, heard or saw an ad about cereal, their kids convinced them to buy it, and boom, they just purchased […]
2020 food packaging rebrand review Part 1
As a designer, I’m always interested in packaging rebrand redesigns. Now, because we are in food marketing, I pay special attention to food packaging trends. I found that Newhope recently compiled several food packaging rebrands from 2020, so I started to swipe through them. I made a mental list of if I thought the packaging […]
Forbes Agency Council Panel: 15 Smart Ways To Get Marketing And Sales Teams On The Same Page
15 Smart Ways To Get Marketing And Sales Teams On The Same Page Set Your Phasers to Stun and Save the World (or at least the sale) Sales are one of my favorite topics as an agency owner. Lucky for me as a member of the @Forbes_Agency Council, I am invited to participate in expert […]
Product Line Differentiation —Don’t Disappoint Your Customer
Packaging Gone Wrong I was inspired [told] to write this blog about product line differentiation by fellow design-partner-in-crime, Ashley Morgan. After much scuttlebutt in the office over the contents two K-Cups in particular in our kitchenette. I had no choice. I had to write about it. The contenders in today’s battle are both from the […]
Branding 101: The Psychology of Color
Color Psychology: The study of hues as a determinant of human behavior. Believe it—Color can influence everything from your mood to the taste of your food. Certain colors can stir up your emotions or even make you hungry. This, among many other reasons, is why color is such an important factor in branding and marketing […]
Boosted Post: Just need a boost? Or a whole ad?
Just need a boost? Or a whole ad? Boosted Post Facts “What is the difference between creating a Facebook ad and a boosted Facebook post?” Is one of the most frequently asked questions I get as social media manager when discussing Facebook. Well, I’m a designer by trade, and for me, reading is a little…meh. […]
CPG Private Label Food Packaging: Win the Sale
Win the Sale with CPG Private Label Food Packaging It’s no secret that retail grocery private label brand’s sales are skyrocketing. Sure, that can mean competition from the very store shelf you hope to sell your food brand. Or it could mean an opportunity for the growth-minded food company looking for sales in multiple channels. […]
Secrets to an Effective Satellite Media Tour
Secrets to an Effective Satellite Media Tour Don’t get hung up on the fancy jargon. SMT is simply short for Satellite Media Tour, a tactic used to connect brands to consumers via tv or radio. Here’s how an SMT works; radio and tv stations across the country with local morning/noon programs are constantly looking to […]
6 Keys of Food Brand E-commerce Optimization
Leverage Online Sales Opportunity: Food Brand E-commerce Optimization Food Brand E-commerce Optimization is key Growing Shopping Experience There is no better time to launch a food brand to add e-commerce & an online storefront to their website. The 2020 Coronavirus Pandemic impact: Online grocery sales reached $5.30 billion in April, beating a record of $4.00 […]
Facebook Messaging: To automate or not to automate?
When it comes to Facebook Messaging, brands are faced with an important question: To automate or not to automate? The answer: Both (You should know by now these are never black-and-white answers, otherwise, why would we even blog about it?) Have no fear though, we have created a decision tree to help you decide the […]