Food For Thought
3 Questions You Need to Ask Potential Retail Buyers
Congratulations! You did it. You got your foot in the door and now you have a coveted one-on-one meeting with a retail buyer. Often a retail buyer works within a specific product category, such as “protein” or “dry goods” or “frozen.” This person’s main job is saying yes or no to what’s being sold on […]
Good Food Accelerator Marketing Workshop
Food entrepreneur marketing workshop One of the more fulfilling and meaningful things I get to do is act as a mentor for FamilyFarmed‘s Good Food Accelerator. I’ll let their website describe the organization: The Good Food Accelerator (GFA) gets emerging Good Food CPG (consumer packaged goods) brands ready for prime time, giving them the skills to […]
Photography: the Underestimated Marketing Must
Of course, brand messaging is important. But how many times do words alone get your attention? Photography is the driver that reels people in to learn more, to read that headline or body copy. It’s what makes shoppers slow their shopping carts when scanning the shelves. It’s what stops an Instagram-scrolling thumb. “Okay. So, why […]
Brand Loyalty — It’s Everywhere
It’s 7 p.m. on a Saturday night. Hardware store. A yellow cardboard sleeve is snuggled tightly around a large, black plastic case. The packaging is void of any fancy imagery, except for one lone halftone photo that tells you exactly what you are going to find when you unwrap the sleeve and pop open the […]
Food Buyer’s Roundtable Q&A #4: Local Food in Big Stores
Your Questions Answered: Q&A 4th Round of the Food Buyer’s Roundtable: Local Food in Big Stores Time to dial into the final installment of the last in our NewPoint Emerging Food Brands Conference workshop Q&A series. We began this journey with Social Media Marketing, attacked Vetting a Co-Packer, and followed that up with a Financing for Growth […]
Food Buyer’s Roundtable Q&A #3: Help Sell Your Food Product
Your Questions Answered: Q&A 3rd Round of the Food Buyer’s Roundtable: Help Sell Your Food Product Hello again — as promised, here is our 3rd installment of the last in our NewPoint Emerging Food Brands Conference workshop Q&A series. We started with Social Media Marketing, attacked Vetting a Co-Packer, and followed that up with a Financing for […]
Food Buyer’s Roundtable Q&A #2: Food Industry Margins
Your Questions Answered: Q&A 2nd Round of the Food Buyer’s Roundtable: Food Industry Margins Time to dial into the 2nd installment of the last in our NewPoint Emerging Food Brands Conference workshop Q&A series. We began this journey with Social Media Marketing, attacked Vetting a Co-Packer, and followed that up with a Financing for Growth roundtable and […]
Food Buyer’s Roundtable Q&A #1: Scoring a Buyer Meeting
Your Questions Answered: Q&A 1st Round of the Food Buyer’s Roundtable: Scoring a Buyer Meeting Welcome to the first installment of the last in our NewPoint Emerging Food Brands Conference workshop Q&A series. We kicked everything off with Social Media Marketing, attacked Vetting a Co-Packer, and followed that up with a Financing for Growth roundtable and workshop. […]
Financing for Growth Roundtable Q&A #5: Trademarks, Valuation & Exit Strategies
Your Questions Answered: Q&A 1st Round of the Financing for Growth Roundtable #5: Trademarks, Valuation & Exit Strategies Welcome back! Here we are presenting the 5th and final post in our series on the Financing for Growth Panel from our NewPoint Emerging Food Brands Conference. A short recap of how this works: Emerging Food Brands […]
Financing for Growth Roundtable Q&A #4: Market Potential & Investment Sizes
Your Questions Answered: Q&A 1st Round of the Financing for Growth Roundtable #4: Trademarks, Market Potential & Valuation This post finds us rolling into the 4th in our series on the Financing for Growth Panel from our NewPoint Emerging Food Brands Conference. Here’s how this works: Emerging Food Brands looking to grow have limited options financially. […]