Food For Thought
Food Packaging Pass the 5-Year-Old Test?
Does your retail food packaging pass the 5-Year-old test? Kids are built to soak up information like a sponge. According to a Wright Institute child psychology Dr. Allen Kanner in a Nickelodeon study, American kids are exposed to: 100 brand logos recognized buy the age of 3 400 brands by the age of 10 The stickier the […]
Food Sales Presentations: Avoid These 4 Epic Fails
If there’s one drum you’ll hear us beat consistently at NewPoint, it’s the reality that your product alone won’t close the deal on your food sales presentations into the retail chains. Buyers need and expect much more from their suppliers than just another SKU. As challenging as this reality might be, when you understand and […]
Kirkus Reviews: 5 Stars for Moving Your Brand Up the Food Chain
In Moving Your Brand Up the Food Chain, a marketing expert offers advice for smaller food brands looking to get a toehold in a competitive market. The time is ripe for local and regional food brands to find success, argues Nycz, the president of a marketing agency specializing in the food industry, in his practical […]
Product Fan to Brand Ambassador to…Focus Group?
You are the first Brand Ambassador for your product. As founding “Brand Ambassador,” of course you love your food product. You are the living, breathing embodiment of passion for your product. But in talking to any person outside your family – because your family is obligated to love everything you create – you will see […]
3 Essentials for Hiring a Food Marketing Firm
Hiring a Food Marketing Firm? Contemplating hiring a food marketing firm to help bridge the gaps between brand awareness and brand trial and brand preference to brand loyalty…and grow your business? Here are 3 things it helps to have when initiating the conversation: 1. Specific Business Goals 2. A Marketing Budget 3. A High Value […]
5-Star Clarion Review: Moving Your Brand Up the Food Chain
For the food brand marketer, Moving Your Brand Up the Food Chain is sure to be a treasure trove of marketing intelligence and advice. There are certain basic marketing principles that can be applied to any consumer brand, but navigating the ins and outs of the food industry is what makes Moving Your Brand Up […]
Food Buyers Perspective: The #1 Thing Food Companies Should Do to Support a Product Launch
And no, it doesn’t involve securing a public endorsement from Martha Stewart. (Though that definitely wouldn’t hurt.) It’s actually much simpler than that. It’s surprisingly old-fashioned. It’s… …feeding people. That’s right. In-store demos are the best support for a product launch. At NewPoint we talk to buyers often. We interview and survey them because we want […]
Food Recall Crisis Management – Speed, Communication Key
Food Recall in the Headlines Consumer’s trust in the supermarket and food chain is essential to make the system work. You don’t need a Google Alert to see several food recall headlines in a given week. According to Food Safety Magazine 764 food products were recalled in 2016…so roughly 2 recalls a day. It’s a fact of […]
Food Companies’ #1 Lost Marketing Opportunity: Shopper Marketing
According to the Point-of-Purchase Advertising Institute and the Meyers Research Center, 70 percent of purchasing decisions are made in-store and 68 percent of in-store purchases are based on impulse. With that in mind, doesn’t it make sense to invest in marketing strategies that think beyond consumers and focus more specifically on shoppers? After all, what […]
Retail Food Buyer Perspective: Organic vs Local Market Value
We ask Retail Food Buyer questions so you don’t have to. The questions in this series have one goal: help your food brand get on – and stay on – the shelf. We asked these questions in interviews and surveys. or they were submitted by food companies that attended our Emerging Food Brands Forum. For […]