Food For Thought
2018 Emerging Food Brands Conference Recap + Thank you!
Emerging Food Brands Win the Day! It has been an incredibly busy two weeks since our Emerging Food Brands Conference. Thank you to all the food companies, the experts, Indiana State Department of Agriculture‘s Indiana Grown program and both our Purdue University partners: Purdue Food Sciences and the Purdue Foundry for supporting this event. Special […]
Visual Elements: Prioritizing your Package Design
Have you ever bought an item at the grocery store only to get home and realize you bought crushed tomatoes instead of tomato sauce? How about the “sweet” version of BBQ sauce instead of “spicy”? Non-fat vs Original? It happens all the time, and it’s never a pleasant experience. However, by using the correct hierarchy […]
Are Food Distributors & Brokers Screwing Up Your Selling Story?
Help Food Distributors and Brokers Share Your Selling Story (Correctly). You’ve created a killer pitch deck and selling story. You’ve researched the retailer’s plan-o-gram (POG), the trends, and competitive homework. You’ve finally had a meeting with a retail food buyer – and it went well. That’s how the journey starts. But sooner or later on your journey to […]
6 Keys to a Killer Retail Marketing Deck = Your Selling Story
Your Retail Selling Story (Hint: Your Retail Marketing Deck) A retail marketing deck is one of the most critical–and challenging–sales components for food brands. Anyone who has experienced success selling to multiple retail customers has cracked the code. They have perfected their unique retail selling story. Each may have developed their own wildly divergent strategies […]
Converting Brand Champions, One Complaint at a Time
Brand Champions are Made, Not Born. An emerging brand dream. You’ve won the battle to get your product on the shelf. Retail reorders are coming in, and things seem to be going the right way. You’ve set up geo-fencing on your brand’s social media to drive consumers to retail stores and, of course, to talk […]
Registration Open for 2nd Annual Emerging Food Brands Conference
Emerging Brands Focus of Food Conference: Get on the Shelf & Stay on the Shelf! I am proud to announce that registration is open for the 2nd Annual Emerging Food Brands Conference! When: October 2nd, 7:30 am to 5 pm Where: Purdue University Memorial Union and the Stewart Center Who should attend: Emerging food CPG (consumer […]
2018 Summer Fancy Foods Show – Emerging Food Brands & Trends
64th Summer Fancy Foods Show shines a spotlight on specialty foods and emerging CPG brands. The 2018 Summer Fancy Foods Show in NYC does not disappoint. Overwhelm? With over 2,600 exhibitors covering 320,000+ square feet of exhibit space? Maybe a little. But there is a lot to be excited about walking the show. The depth and […]
How to Make a Brand Name for Food: SIX Pearls of Wisdom
Don’t Make a Mountain Out of This Extremely Important Molehill— You have an exciting food concept you’re preparing to launch into the market and, after months of effort, you still have no idea what to call it. How can creating a new food brand name be so difficult? Chances are, your creative energy is misplaced. […]
FMI Enlists NewPoint to Mentor Emerging Food Brands
LAFAYETTE, Ind.—In the growth and development of its subscription-based online community for food entrepreneurs and young food brands trying to establish themselves on major retail shelves, the Food Marketing Institute (FMI) has recently added NewPoint Marketing to its roster of professional mentors. The addition of NewPoint to FMI Emerge, as the initiative is called, further […]
Mobile-Friendly: The Factor for CPG Food Site Design
Is your website mobile-friendly? If it isn’t, you may want to rethink your design. Google announced that it is rolling out mobile-first indexing. To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from […]