Food For Thought
Emerging Food Brands Launchpad: FamilyFarmed Financing & Innovation Conference
Turns out financing and innovation are key ingredients for emerging food brands The past several months have introduced me and my firm NewPoint to people and emerging food brands groups that are as exciting as the food industry has been disruptive. Jim Slama and his team at FamilyFarmed are a big part of that. They are […]
Grassroots Marketing: 4 Low-Cost, High-Impact Strategies for Food Brands
Grassroots marketing, as the name implies, is a “bottom-up” approach to marketing. Rather than casting down a brand message from expensive billboards, TV commercials or stadium signage, grassroots marketing looks for a small but zealous group of fans and inspires them to do the talking for you. Grassroots marketing operates on the premise that a […]
Snacking Millennials Target Ethical Food Brands
Snacking Millennials Vote with Their Wallets Ethics On the Go, a new report from Culinary Visions Panel’s Mindful Dining Initiative project has some good data for companies looking to position their brands to align with snacking Millennials. SuperMarket News’ Tara Fitzpatrick (@Tara_Fitzie) produced an easy-to-digest (no pun intended) slide show touching on the top data in […]
Brand Awareness: How to Create Your Plan
What are you doing for brand awareness? Is your brand distinguishable in the sea of products? Food, in general, is a necessary sort of goods, making it important to consumers across every demographic and psychographic category. That means there’s literally thousands of branded food products competing for the attention of those consumers. These brands use […]
Food Buyers Perspective: Don’t Be a Me-Too Brand
“Me-too brand” – An Uphill Battle to be Found When the NewPoint team explores a fit with a new food client, the first thing we do is buy the product and perform what we call an “unboxing.” If we bought the product online, we look at how the product was shipped, how the product was […]
Millennials: Why and How You Should Target Them
In recent years, millennials have populated headlines. Some report that they’re an important demographic and others argue against their disruptive attitudes and buying habits. But what if millennials are the key to success? What if the way you advertise and promote your food brand depends on the millennial cohort? Their segment alone is a buying […]
Food Buyers Perspective: Coupons Work
Coupons Work: Invite Trial Everyone love a good in-store demo, right? We get to try something new when we are in “just doing our weekly shopping” mode. As a food brand owner handing out those first trial samples, you get immediate feedback on your product – the good, the bad and the excited. The rubber […]
Food Brand Trends: Don’t Ignore the Clean Label Phenomenon
Clean Label Food Trend: Here to Stay The clean label is a food trend that is only going to get bigger. Consumers are spending more time reading labels and voting–with their wallets–to support food brands that are simplifying ingredients and engaging clear labeling practices for their food brand packaging. The quote that stands out the […]
Change Your Product: Your Customers Might Change Their Mind
“Rufus Teague made a sauce product…” and the people rejoiced. Rufus Teague changed said sauce, and the people repined. Well, at least my husband did. Let me explain. My husband is a self-proclaimed BBQ connoisseur. And when he finds one that he loves, that’s it. That is the sauce. When he stumbled upon the magic […]
Websites: How To Centralize Your Brand To Help Your Business
Centralize Your Information No matter what category your food product is in—your website should centralize your marketing. It’s the ultimate source of your company’s story, product information, and perhaps most importantly, coupons and other promotions. The notion that a company should have a website is nothing new. However, it’s no longer enough just to have […]