Food For Thought
Moving Your Brand Up the Food Chain Excerpt: Local vs. National Food Brands
National vs. Local Food Brands: We ask Retail Food Buyer questions so you don’t have to. This series has one goal: help your food brand get on – and stay on – the shelf. We asked these questions in interviews and surveys for my book or they were submitted by food companies that attended our Emerging Food […]
Local Food Brands Capitalize on Grocery Shopping Male
How can local food brands capitalize on Grocery Shopping Male? This isn’t exactly “new” news but Dad has found his grocery cart and he is not afraid to use it! The grocery shopping male has turned a corner in the marketplace. We’ve seen that an average 49% of men are taking up shopping duties in a […]
3 Keys to a Successful Buyer Presentation
You’ve worked so hard to get to this point. Make the most of that “big” meeting: the successful buyer presentation. Cutting to the chase, there is a very good chance you are not going to walk into this meeting and 10 minutes later have your product listed. There are literally hundreds of things that need to […]
Can Creative Food Marketing Trigger a Sales Renaissance?
When most manufacturers imagine it’s time to call in some innovative food marketing ideas as a starter fuel for sales, they’re probably on the cusp of launching a new product. But what about when it comes to existing products? Longstanding or even, perhaps, steadfast category leaders? Can an innovative marketing twist alone, without some crazy […]
Your First Order Fulfillment: A 3-Point Checklist
Congratulations! Your food brand’s been deemed worthy by a retail category buyer. And while it may be ready for the shelf, is it ready for the warehouse? Now’s the time–if you haven’t already–to think seriously about…order fulfillment. The phrase alone can wax over many an eyeball. But disregarding the finer details of order fulfillment is […]
Get Ambitious With Your Local Emerging Brand
Local is hot. Local brands are sought after. Take your ideas to the next level and make your brand known. The food industry is changing drastically due to several factors. For example, societal trends in the way consumers make purchases, the kinds of purchases they make. Not to mention the ever evolving relationship of trust. […]
Is Your Food Brand ‘New & Improved’?
Warning: You Might Wanna Tell Your Fan Base Why— Just ask the folks at Oberweis Dairy in North Aurora, Illinois, where they’ve seen retail sales drop significantly after introducing a packaging change with the very best intentions. Let’s start with a quick backgrounder. Oberweis could be a poster child for how an emerging food brand […]
Food Packaging Pass the 5-Year-Old Test?
Does your retail food packaging pass the 5-Year-old test? Kids are built to soak up information like a sponge. According to a Wright Institute child psychology Dr. Allen Kanner in a Nickelodeon study, American kids are exposed to: 100 brand logos recognized buy the age of 3 400 brands by the age of 10 The stickier the […]
Food Sales Presentations: Avoid These 4 Epic Fails
If there’s one drum you’ll hear us beat consistently at NewPoint, it’s the reality that your product alone won’t close the deal on your food sales presentations into the retail chains. Buyers need and expect much more from their suppliers than just another SKU. As challenging as this reality might be, when you understand and […]
Kirkus Reviews: 5 Stars for Moving Your Brand Up the Food Chain
In Moving Your Brand Up the Food Chain, a marketing expert offers advice for smaller food brands looking to get a toehold in a competitive market. The time is ripe for local and regional food brands to find success, argues Nycz, the president of a marketing agency specializing in the food industry, in his practical […]