Food For Thought
How does your website stack up : Design
Why is web design important? A well-designed website presents your brand as well-established, relevant, and, if done properly, a brand that consumers can relate to. This is particularly important if your target-market is millenials, who are on the web constantly. Aside from aesthetics, web design also includes user experience. Is your design coming off as […]
How National Food Brands Appear Local + Natural
Big national food brands know: Marketing is everything. And they make it look easy. “Big Food” has the budget to hire top CPG and Food & Beverage branding agencies. They purchase consumer trends reports. They hold focus groups and conduct brand research to hone their messaging and visual branding. Big Food knows appearances mean everything. A walk […]
Does your product packaging anticipate consumer needs?
It’s a market-driven world. Products are bought, not sold…especially at places like the grocery or convenience store shelf where customers confront your packaging head on. And since there’s no salesperson standing there on your behalf, your packaging is going to have to do all the talking. In these moments, your packaging needs to be about: Creating […]
Keep Local Food Brands Competitive Vs National Brands
Local food brands are trending and sales are rising. Recent trips through grocery stores in the South and Northeast show that supermarkets are working hard to capitalize on the trending popularity of local food brands. Walking through the peanut butter section in Market 32, the rebranded Price Chopper store in upstate New York, we found it […]
Is the Farmers Market a Key to Growing Your Food Brand?
Yes, It Can Be—If You Think Strategically You’re a rising food company or, maybe, a small startup. You want to grow your business. Why the heck should you waste your energy at some small-time farmers market? Well, maybe you shouldn’t. But, when it comes to food branding and business development, always keep this in mind […]
How Can Nutrition Labeling Build Brand?
Use Consumer Confusion to Your Advantage According to a recent Nielsen survey, only four in 10 consumers admit to even a partial understanding of nutrition labeling. And that’s not to say anything about their distrust in what they do understand—namely, all the marketing “blasters” food companies slap on their packaging. You’ve seen them. Knowing that they […]
Bulk…What Does It Mean For Your Brand?
Can your brand go bulk and benefit from the package-less trend? At NewPoint, we’ve interviewed lots of category buyers. There’s one question we never fail to ask: What are some qualities you look for in a food manufacturer that would help you decide whether to carry their product? Over and over a common answer we hear: innovation […]
Progresso Soup is Making Progress…Sorta
Your packaging design has 3 seconds to capture your audience’s attention. In the busy world of today’s modern shopper, sensory-overload rules the aisles— packaging design features buzzwords and color bursts and adorable mascots all screaming “BUY ME NOW.” The fact that consumers know your brand helps guide them through this chaotic abyss more calmly—but every now […]
A “New Point” Focus on Food Industry Marketing
NewPoint Food Industry Marketing: Why that? Why now? From the outside, it may look like we are walking away from idc—we are not. One would think that idc (full name: Indiana Design Consortium), a company celebrating 45(!) years of business, would proudly embrace and trumpet its storied and successful history as a thriving business that […]
Food Innovation to Build Brand and Expand Margins
an Essential Vitamin for Every Growing Food Company Think New Markets, New Flavors . . . New Anything = Food Innovation If you’re a regional or smaller food manufacturer trying to hold your own against the behemoth national brands, embracing and promoting your true local self can prove to be a real competitive advantage. But even […]