Food For Thought
Is the Farmers Market a Key to Growing Your Food Brand?
Yes, It Can Be—If You Think Strategically You’re a rising food company or, maybe, a small startup. You want to grow your business. Why the heck should you waste your energy at some small-time farmers market? Well, maybe you shouldn’t. But, when it comes to food branding and business development, always keep this in mind […]
How Can Nutrition Labeling Build Brand?
Use Consumer Confusion to Your Advantage According to a recent Nielsen survey, only four in 10 consumers admit to even a partial understanding of nutrition labeling. And that’s not to say anything about their distrust in what they do understand—namely, all the marketing “blasters” food companies slap on their packaging. You’ve seen them. Knowing that they […]
Bulk…What Does It Mean For Your Brand?
Can your brand go bulk and benefit from the package-less trend? At NewPoint, we’ve interviewed lots of category buyers. There’s one question we never fail to ask: What are some qualities you look for in a food manufacturer that would help you decide whether to carry their product? Over and over a common answer we hear: innovation […]
Progresso Soup is Making Progress…Sorta
Your packaging design has 3 seconds to capture your audience’s attention. In the busy world of today’s modern shopper, sensory-overload rules the aisles— packaging design features buzzwords and color bursts and adorable mascots all screaming “BUY ME NOW.” The fact that consumers know your brand helps guide them through this chaotic abyss more calmly—but every now […]
A “New Point” Focus on Food Industry Marketing
NewPoint Food Industry Marketing: Why that? Why now? From the outside, it may look like we are walking away from idc—we are not. One would think that idc (full name: Indiana Design Consortium), a company celebrating 45(!) years of business, would proudly embrace and trumpet its storied and successful history as a thriving business that […]
Food Innovation to Build Brand and Expand Margins
an Essential Vitamin for Every Growing Food Company Think New Markets, New Flavors . . . New Anything = Food Innovation If you’re a regional or smaller food manufacturer trying to hold your own against the behemoth national brands, embracing and promoting your true local self can prove to be a real competitive advantage. But even […]
Will “Local” Still Be Trending When Food Manufacturing Catches On?
Are small food manufacturing companies nimble enough to capitalize on (or even drive) local sourcing trends? I’m calling it here and now. In 30 years, food manufacturing will be as “local” as you can get. Forget farmer’s markets. Forget your own backyard garden. Every home will have a 5D meal-printer on their kitchen counter that uses carbon, scent, flavor […]
Your New Premium Brand is Not A “Starbucks.” Can It Win?
A Fickle Audience may be Good for Your New Premium Brand I bet you know someone who only drinks Starbucks coffee if they can help it. I do. They seem to have a white Starbucks coffee cup in their hand every morning. However, as ubiquitous as Starbucks may seem, I bet if you asked everyone you […]
Food Packaging: What Can The Beer Can Teach Us About Marketing?
One way to stand out the grocery shelf: Food packaging updates and innovation! Tailgate-Time! To a lot of people, that means football…and beer. Big beer brands no doubt love this kind of thinking and make sure there are plenty of tailgate promotions and case friendly beer (& food packaging) in place to capitalize on bulk […]