Food For Thought
Top Retail Planogram Sales Tools #1: The Store Check
Top Retail Planogram Sales Tools to Get on the Shelf A retail planogram is a vital tool for visual merchandising. Per the Oxford English Dictionary, they are a diagram or model that indicates the placement of retail products on shelves to maximize sales.”[1] The planogram’s effectiveness is measured by the sales volume generated from the […]
Duck, Duck Goose: Beautiful Beer Packaging
Beautiful Beer Packaging by Goose Island I know, I know, another beer blog. I can’t help what inspires me! Unlike my previous blog about Busch Light’s brand growth, I’m getting back in my lane and talking about Goose Island’s beer packaging and visuals. A few weeks ago, I was perusing the beer aisle at the […]
Media Buying & Changing Demographics
Demographic Shift: How changing demographics affect media buying A couple of years ago, our office had a running discussion on what age/birth year determined if you were a millennial. At the time, being a millennial had a certain connotation, and not necessarily a good one. Yet, there didn’t seem to be sources of authority as […]
Covid-19 Food Advertisements
Covid-19 Food Advertisements How many Covid-19 food advertisements have you heard that say “we are here for you” or “you can count on (insert brand name) during these difficult times”? After 2020, the vast majority of the world was ready for a new year, including (hopefully) marketers. And more specifically, food marketers. It seemed as […]
Forbes Agency Council Panel: 8 Ways Gated Content Reaches The Right Audiences
Eight Ways To Ensure Gated Content Reaches The Right Audiences Great Gated Content = Great Leads Put yourself in my (marketing) shoes for a minute. That’s what @Forbes_Agency Council panels offer: A platform for experts to voice varying viewpoints and opinions to further the cause of good marketing practices. As a member, I get to […]
Get the Most Out of Your CPG Photoshoot – PART 2
It’s Now Time for the CPG Photoshoot Yay, you! You’ve just read steps 1-4 about the importance of surrounding yourself and your product with the best in the business of selling food. You have planned your CPG photoshoot, and you are now armed with the perfect photographer and food stylist to make your product shine […]
Get the Most Out of Your CPG Photoshoot – PART 1
Invest in a CPG Photoshoot First Things First. . . Stock Photography vs. a CPG Photoshoot of Your Actual Product Investing in good photography of your actual product is paramount for its success or failure. You would think this would be a “no-brainer.” You would think. However, many (many!) companies rely heavily on stock photos, […]
The Don’ts of Food Sales Presentations
Here’s the Hard Truth Regarding Food Sales Presentations Want to get into the retail chains? Do you have a compelling food sales presentation? Do you assume so, but you’re not getting contracts? You might be doing these 4 common pitfalls in your food sales presentation. They may seem shockingly obvious, but nonetheless, they happen too […]
3 Tips for Your Food Brand’s 2021 Marketing Budget
How Can You Make Your Food Marketing Budget Work Harder in 2021? The first quarter of the new year is always an exciting time for marketers and brand managers. Hopefully, you’re like me and look at the new year with fresh eyes and excitement for the year to come. This is the time of year […]
Inbound and Outbound Marketing—Why your marketing strategy should include both
Inbound and Outbound Marketing First, you’ll need to understand the difference between inbound and outbound marketing. In a nutshell, outbound marketing is when you advertise to consumers without knowing if they are a qualified lead, or if they are interested in your product or service. Inbound marketing is a strategy that focuses on creating content […]