Food For Thought
The Social Funnel: Tracking KPIs at every level
There are 4 levels of the social funnel, and at each level, there are ways to track KPIs. Let’s look at what those KPIs are and how best to track them. Awareness Awareness is at the top of the funnel and is pretty easy to track. Because your awareness ads focus on “Getting the word […]
2020 Food Packaging Rebrand Review Part 2
Round 2 of 3 of the 2020 food packaging rebrand review, opinions courtesy of your NewPoint Marketing Team, and Newhope photos are curated. If you haven’t already, you might be interested in reading part 1. As a quick reminder, I formulated my opinion and sent the article to our art director, Kristy, to get her […]
Food Brands Shift to Digital Shopper Marketing
The Shift to Digital Shopper Marketing Ah, the good old days. The year is 1980, when marketers only had to worry about traditional media forms. Your consumer sat around the tv or listened to the radio, heard or saw an ad about cereal, their kids convinced them to buy it, and boom, they just purchased […]
2020 food packaging rebrand review Part 1
As a designer, I’m always interested in packaging rebrand redesigns. Now, because we are in food marketing, I pay special attention to food packaging trends. I found that Newhope recently compiled several food packaging rebrands from 2020, so I started to swipe through them. I made a mental list of if I thought the packaging […]
Forbes Agency Council Panel: 15 Smart Ways To Get Marketing And Sales Teams On The Same Page
15 Smart Ways To Get Marketing And Sales Teams On The Same Page Set Your Phasers to Stun and Save the World (or at least the sale) Sales are one of my favorite topics as an agency owner. Lucky for me as a member of the @Forbes_Agency Council, I am invited to participate in expert […]
Product Line Differentiation —Don’t Disappoint Your Customer
Packaging Gone Wrong I was inspired [told] to write this blog about product line differentiation by fellow design-partner-in-crime, Ashley Morgan. After much scuttlebutt in the office over the contents two K-Cups in particular in our kitchenette. I had no choice. I had to write about it. The contenders in today’s battle are both from the […]
Branding 101: The Psychology of Color
Color Psychology: The study of hues as a determinant of human behavior. Believe it—Color can influence everything from your mood to the taste of your food. Certain colors can stir up your emotions or even make you hungry. This, among many other reasons, is why color is such an important factor in branding and marketing […]
Boosted Post: Just need a boost? Or a whole ad?
Just need a boost? Or a whole ad? Boosted Post Facts “What is the difference between creating a Facebook ad and a boosted Facebook post?” Is one of the most frequently asked questions I get as social media manager when discussing Facebook. Well, I’m a designer by trade, and for me, reading is a little…meh. […]
CPG Private Label Food Packaging: Win the Sale
Win the Sale with CPG Private Label Food Packaging It’s no secret that retail grocery private label brand’s sales are skyrocketing. Sure, that can mean competition from the very store shelf you hope to sell your food brand. Or it could mean an opportunity for the growth-minded food company looking for sales in multiple channels. […]
Secrets to an Effective Satellite Media Tour
Secrets to an Effective Satellite Media Tour Don’t get hung up on the fancy jargon. SMT is simply short for Satellite Media Tour, a tactic used to connect brands to consumers via tv or radio. Here’s how an SMT works; radio and tv stations across the country with local morning/noon programs are constantly looking to […]