Food For Thought
6 Keys of Food Brand E-commerce Optimization
Leverage Online Sales Opportunity: Food Brand E-commerce Optimization Food Brand E-commerce Optimization is key Growing Shopping Experience There is no better time to launch a food brand to add e-commerce & an online storefront to their website. The 2020 Coronavirus Pandemic impact: Online grocery sales reached $5.30 billion in April, beating a record of $4.00 […]
Facebook Messaging: To automate or not to automate?
When it comes to Facebook Messaging, brands are faced with an important question: To automate or not to automate? The answer: Both (You should know by now these are never black-and-white answers, otherwise, why would we even blog about it?) Have no fear though, we have created a decision tree to help you decide the […]
Forbes Agency Council Panel: How To Hire A Creative: 12 Unique Traits Of The Best Candidates
How To Hire A Creative: 12 Unique Traits Of The Best Candidates A Creative with a High EQ is an Unstoppable Force 20 years of hiring creative talent—from writers to designers to web developers—has taught me a thing or two. So @Forbes_Agency Council invited me to share my “insider” opinion with other agency and marketing […]
Don’t Waste Money: Invest in a CPG Creative Brief (Template)
Invest in a CPG Creative Brief to Save Time, Money, and Heartburn. “You Only Get Out of the Agency as Good as You Put In.” This is a client quote. A client that champions our insistence on using a CPG creative brief for most projects. This comes from his experience working with a wide variety […]
Truly Awesome Brand Packaging
Brand packaging so pretty it inspired this designer to want to write about it! Or sing, if I could. I can’t—nobody wants to hear that. A design that is so simple, yet I could go on for days about it! Where to start? The stark contrast of the black, bold san serif font against a […]
Sales and Marketing Communication: The Vital Piece
Dysfunctional Sales and Marketing Communication? A tired cliché The year was 2001. As a naîve marketing team intern with a local radio station, I was eagerly sitting in on my first ever monthly sales and marketing meeting. At the table sat a mix of veteran salespeople and then the programming/marketing team. As the meeting progressed, […]
Investor Pitch Deck 101 for Food Brands
Will Your Food Brand Need an Investor Pitch Deck? Investor pitch decks draw from many of the same concepts we advise you to include in your food buyer pitch decks. The main difference is that instead of getting on the food retail shelf, you are asking for funding—or a cash infusion. One thing investors have […]
Your CPG Brand on Social Media: The Two “Musts”
Now more than ever, consumers are interacting with brands on social media. Whether it’s to research a product before buying, contact customer service, or interact with a promotion, there’s no doubt it is a favorite means of communication among consumers. That’s why, as a CPG brand on social media, you must actively upkeep, interact with, […]
Top Retail Planogram Sales Tools #2: POG Visualization
See the Shelf: Top Retail Planogram Sales Tools A retail planogram (POG) exists to maximize sales. Retail food buyers are graded on how much sales volume is generated by the mix of products they set in the POG. If you own a food brand and want in that retail planogram, you better come prepared to sell. Typically […]
Top Retail Planogram Sales Tools #1: The Store Check
Top Retail Planogram Sales Tools to Get on the Shelf A retail planogram is a vital tool for visual merchandising. Per the Oxford English Dictionary, they are a diagram or model that indicates the placement of retail products on shelves to maximize sales.”[1] The planogram’s effectiveness is measured by the sales volume generated from the […]