Kentucky Legend

America’s #1 ham brand turned to NewPoint for its latest “Where Food Ought’a Come From” marketing campaign.

Where do you go when you’re already at the top?

For Kentucky Legend—the makers of the bestselling boneless ham and turkey in the nation—it was to our agency for a brand campaign that doubled down on its existing reputation while opening the door for an expanded product portfolio.

Kentucky Legend (Branding)

After extensive focus groups in key metro areas, NewPoint was able to leverage consumer insights that turned Kentucky’s splendid geography and Southern culture into the premise for a multiyear brand campaign.

Kentucky Legend (Branding)

Project Components:

• Market Research • Branding • Campaign Development • Brand Budgeting • Sales Materials • Radio Advertising • Sponsorship Marketing • Satellite Media Tours • Content Syndication • Shopper Marketing Strategy • Retailer Shopper Programs • Digital Ads • Shelf Signage • In-Store Advertising • Social Media • Website Design • Sweepstakes, Contests and Games • Photography

The Where Food Ought’a Come From campaign unveiled itself across a revamped brand website, social content, printed B2B collateral, shopper marketing and more.

In the first six months since campaign launch, the Kentucky Legend website’s seen 450% increase in traffic compared to same time last year.