Kentucky Legend

Already a national bestseller, America’s #1 ham brand was ready to start advertising like one.

But captivating creative was just part of our strategy.

Making a powerful first impression isn’t just about the big splash.

At the same time that the nation’s leading boneless ham and turkey brand was ready to elevate its marketing to a level on par with its sales popularity, it was also looking to expand its more seasoned fanbase by being more intentional about reaching younger adults.

Targeting and spend-efficiency

OTT turned a big-splash production into an even smarter investment.

With our placement strategy, the ad is running on streaming services watched by 95% of Millennials and 98% of Gen Z, making 13 million impressions during the holiday months alone, while affording Kentucky Legend the message versatility to run the spot across other media year ‘round—all at a cost-per-impression much lower than traditional broadcast media.

Not to mention

a wildly creative spot that crystallizes Kentucky Legend’s brand distinction in just 15 mesmerizing seconds.

Project Components:

• Campaign Development • OTT Streaming • Video Art Direction • Social Media • Paid Social Ads • Social Reporting

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