The “Smile-Makin’ People” at Fischer’s wanted to launch social media accounts that were as joy-inducing as their products.

Since 1904, the Louisville, KY-based Fischer’s has delighted generations of families with their time-honored recipes for hot dogs, bacon, lunchmeat and more. With distribution across one-third of the U.S., Fischer’s wanted a nimble and cost-effective way of reaching their fans and looked to NewPoint to launch a social media strategy and build a social following basically from scratch.


After defining Fischer’s target audience, we developed an editorial calendar that mixed paid social to reach new followers with organic content to keep those new followers engaged.


Product giveaways, seasonal recipes and downloadable coupons were the primary tactics to support brand awareness, drive product trial and build a social following. In the first year managing Fischer’s Facebook account, new followers increased by 572%.

Project Components:

• Sweepstakes, contests and giveaways • Social media • Coupon management • Paid social • Social content creation • Content scheduling and posting • Social advertising campaigns • Social reporting • Photography

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