As founding president of NewPoint Marketing, Patrick Nycz is the ringleader and strategic guide for a team of creatives on a single mission: To make food and beverage marketing that helps your products jump off the shelves.
With more than 30 years of marketing experience under his belt, Patrick has helped food companies of all sizes achieve brand clarity by better understanding the consumer landscape, finding their story, and generating memorable marketing touchpoints that stick in the minds of their target audiences.
Patrick is also the author of Moving Your Brand Up the Food Chain, a hands-on guide for growth-minded food companies looking to compete on a larger level.
He is available for professional speaking opportunities, marketing workshops, and brand consultations by request.
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The Playbook For Growth-minded Food & Beverage Companies
A crash course in how local and regional food brands can leverage shifting consumer tastes to take a bite out of big food’s dominance of the CPG market.
“A treasure trove of marketing intelligence and advice.”
The author of Moving Your Brand Up the Food Chain, Patrick is a dynamic and engaging speaker who delivers relevant, action-oriented presentations loaded with the humor, insight and memorable anecdotes of someone who’s been in the marketing and advertising biz for 30+ years.
Patrick’s expertise applies to both CPG and B2B audiences across retail and foodservice sectors, including grocery stores, supermarkets, C-stores, QSR and restaurant chains, hospitality and other institutional foodservice. Some of his favorite topics to geek out about in front of an audience include…
- Brand Sales & Growth
- CPG Branding & CPG Packaging
- Honing Your Retail Food Buyer Pitch Deck
- How to Conduct Your Own Market Research
- Digital Marketing
- Shopper Marketing
- Consumer Trends
- Industry & Category Trends
- Private Label Trends
- Integrated Marketing Programs
Whether as a conference presenter or for in-house corporate training sessions, Patrick transforms his wealth of experience into meaningfully tailored marketing workshops that leave attendees with actionable insights and clear next steps. See speaking topics mentioned before for content Patrick can present in an interactive workshop format.
Previously, Patrick has led numerous workshops as a mentor for the brands in the Chicago-based Good Food Accelerator program, as a two-time organizer of NewPoint’s Emerging Food Brands Conference held in conjunction with Purdue University, and as a long-time volunteer Board Member for the local chapter of United Way.
Patrick also offers consultation services for select food and beverage brands that possess the right mix of vision, great product/service and resources for growth. As a consultant, he favors the player-coach role, working alongside your team as a strategic advisor who also pitches in on small projects that help move the sales needle, if necessary.
As a consultant, Patrick’s strength lies in his maintaining a dual-focus on building your brand’s equity over the long term while prioritizing the most impactful marketing tactics to boost your bottom line as quickly as possible.
What Others Have To Say About Patrick...
“I have numerous examples of Patrick and NewPoint Marketing providing outstanding resources and guidance for both emerging food brands and established companies in the food sector. Patrick and his team have facilitated notable economic development and brand strengthening for their clients. Every time I have an opportunity to work with NewPoint, I am excited to do so.”
—Erik Kurdelak, Purdue University Department of Food Science, Institute of Food Technologists, and Food Manufacturing Solutions, LLC
“Patrick and his NewPoint team have been integral to the success of many of our Indiana Grown members. We highly recommend them.”
—Heather Tallman, Director of Indiana State Department of Agriculture’s Indiana Grown Program
“Patrick and NewPoint have been amazing mentors and workshop leaders for the Good Food Accelerator. Highly recommended!”
—Jim Slama, Founder of Good Food Accelerator and Naturally Chicago