Hired in 2011, Stephanie’s marketing expertise—from retail to foodservice and foodservice equipment—is a natural outcome of having deep knowledge in every facet of a business’ operation. With ten years in branding and business development, preceded by ten years in mass media and promotions, Stephanie holds executive-level expertise in sales, marketing, media, and project management.
This exceptionally diverse skillset adds value for NewPoint clients by fully complementing perspectives on food-industry brand management endeavors. Wired for hawkish attention to detail, while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
In Stephanie’s eBook, Own the Cart, Stephanie shares her best shopper marketing insights, accumulated during a career where she’s worked with some of the biggest food brands and retailers out there. Whether it’s prepping far ahead of seasonal sales surges, integrating shopper marketing into a larger, more comprehensive marketing plan or aligning the all-important trifecta of stakeholders (i.e. marketers, sales and retailers), Stephanie’s advice will ultimately have you squeezing more bang out of your marketing buck.
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The Ultimate Guide to Revolutionizing your Shopper Marketing Strategy
Learn all the tips and tricks to using shopper marketing to get the most out of your marketing dollar.