Market Your Food Brand Organically
Marketing in the food and beverage industry can be a challenge with existing brands that have been dominating for quite some time. What can you do to boost sales and market your food brand organically?
New products are up against heavy hitters like Coca-Cola, Kraft, and Nestle. And, let’s be honest, most of us don’t have their advertising budgets. What can you do to boost sales and market your food brand organically?
Build a Social Presence
For starters, build a following on social media. This is a quick and inexpensive way to connect and engage your consumers. Consistently posting while staying on brand is key regardless of the platform you choose. Not only will social media enhance your brand presence but starting a blog will also grow traffic organically. Creating quality content and focusing on items of interest to your consumers are great ways to grow brand affinity and boost sales.
Once your social media presence is established, collaborate with influencers. This will help grow your following as well as increase engagement. You will have to hire them, but influencers are a tried and true way to get your brand’s name out there. You may have promotional opportunities with them too. Such promotions could be a coupon or a giveaway, but make sure you budget for coupon redemption.
Focus on SEO and Keywords
Overall, the most organic way to market your food brand is to engage and be authentic on social media. Utilize the opportunities and digital programs available to you. If you need assistance building your digital marketing strategy, reach out to the NewPoint team! For more food marketing topics and tips, please visit our Food for Thought page or check out NewPoint’s Patrick Nycz’s book: Moving Your Brand Up the Food Chain.