Food Brand Marketing Plans and Goals
Above all, the primary purpose of any food brand marketing plan is to sell products and grow its market share. To get there, you must engage with your target audience and create brand awareness, invite trial, encourage the audience’s continued usage, and develop brand affinity through product differentiation.
Time, Target Audience & Budget
Your food brand marketing plan should already be solidified, based on all the previous work you and your company have done, which includes comprehensive market analysis and positioning research. The goals you set for your brand should be well-defined, measurable, and realistic. In many ways, the remainder of your marketing plan depends on three things: time, target audience, and money.
Channels Tactics & ROI
You need to take your time as you consider the marketing options available to you within the brand activation space. Which marketing channels are best for your brand? Which tactics are most likely to reach your target market and offer you the best return on investment? How much are you realistically able to spend on your marketing plan?
Marketing plans take time to develop and mature after they are launched.
Long-term relationships with your consumers are just as meaningful, if not more important than immediate sales, so you must take your time to get your food brand marketing plan right from the start and then let it run its course.
If you have any questions or would like to learn more about how to create and drive your food brand marketing plan, please reach out to the NewPoint team. If you are interested in more food marketing topics, please visit our Food for Thought page or check out my book: Moving Your Brand Up the Food Chain.