The Retail Perspective: The Retail Food Buyer Pitch Meeting
Recap: The more we know about what food buyers are looking for in a vendor partner, the better we are at helping our clients. We conducted over 25 in-depth retail food buyer interviews and surveyed several thousand more for my book: Moving Your Brand Up the Food Chain. The buyers were from all size stores, big chains to small independents.
Why Your Brand?
Retail food buyers not waiting for your product to show up. There isn’t an empty spot on their plan-o-gram (POG) just sitting there waiting for your amazing product to blow up sales. You’ll need a compelling argument to displace current competitive products in their planogram to add yours.
We call that “compelling argument?” Your “selling story” A compelling and authentic selling story is essential to get your product on the shelf. Your Selling story is not just your origin story – why you launched this food company or is it only about ingredients or sourcing non-GMO/gluten-free products. These things may be components to your selling story—but they don’t tell the full story.
As we go through these five practices, start to think of how each can help build out your multifaceted selling story.
The Key Takeaway: Create a Compelling Selling Story
If you have any questions or would like to talk more about your retail food buyer pitch meeting or creating a compelling selling story, please reach out to the NewPoint team. If you are interested in more food marketing topics, please visit our Food for Thought page or check out NewPoint’s Patrick Nycz’s book: Moving Your Brand Up the Food Chain.